Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
Martech
MAY 6, 2024
Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This has left us in a situation where data privacy is under stricter legislation, cookies are about to disappear and customers keep their data as close to their chests as possible.
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