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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100
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Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. Emotional Content That Galvanizes Its Audience.

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The MozCon Virtual 2020 Final Agenda

Moz

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

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The MozCon Virtual 2020 Final Agenda

Moz

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed". These days, the phrase "content is king" still holds true (to an extent). No longer is it about having content in spades, it's all about quality.

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Blog Makeover Nets Sales Leads for Software Company

The Point

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Unsubscribes have been minimal, and because the blog is inherently more interactive AND viral, readers can more readily comment on the topics, or share the information.

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LinkedIn Creator Mode: Emerging Influencer Opportunities

Bluetext

With rising competition from emerging platforms, such as the audio-only app Clubhouse, or viral sensation Tik Tok connecting niche interest communities, LinkedIn is debuting similar features to remain the mainstay for professional networks. LinkedIn is taking users’ ability to “connect” to the next level.