Pam Didner

NOVEMBER 5, 2020

White papers, industry trends, and survey reports conducted by marketing. Marketing-created content that would also benefit sales communications include: Product videos. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. Case studies. ROI reports and ROI calculators. Competitor comparison guides.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

SpotMe Blog

NOVEMBER 3, 2022

And there are some great bots out there that can help with things like social media engagement or even providing customer support. How many times have you come away from an in-person event with piles of business cards and sheets of paper that you’ve then just thrown away? There are all kinds of things that you can automate.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Delegation equals death in social media. White papers. Social Media and Community Building. Each of those agencies has a slightly different recipe for how they handle themselves in content marketing. Same with MLT Creative. Blog commenting.

Paid Search Agency 129

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 129

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. Credit: Getty Images via @daylife. It’s hard to say.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

SpotMe Blog

MAY 31, 2023

They can provide features like personalized schedules, live polling, Q&A sessions, and social media integration that make the attendee experience more immersive and interactive. Get rid of outdated spreadsheets and paper forms. While more complex to organize, hybrid events maximize reach and accessibility.

Planning 52

Planning Personalization Work Management Best Practices 52

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Articles and white papers. Social media. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

B2B Marketing Zone Posts

FEBRUARY 2, 2010

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

B2B Marketing Savvy

JULY 2, 2009

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. But don’t confuse the CB with a Scope of Work (SOW) or Request for Proposal (RFP). Agencies usually own putting it down on paper. The best ones inspire!

Creativity 40

Creativity Advertising Agencies Paid Search Agency RSS 40

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. A survey of 2,500 journalists finds Twitter is still their favorite social media network. What sources of information do B2B buyers trust? 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

SpotMe Blog

NOVEMBER 3, 2022

And there are some great bots out there that can help with things like social media engagement or even providing customer support. How many times have you come away from an in-person event with piles of business cards and sheets of paper that you’ve then just thrown away? There are all kinds of things that you can automate.

Template 52

Template Budget Programs Enterprise Management Resources 52

SpotMe Blog

SEPTEMBER 1, 2022

Copyright issues can occur if you share or post something, for example, a research paper, without the copyright holder’s (usually the author’s) permission to do so. Other methods that go hand in hand with event marketing are content marketing, email marketing, and social media marketing. . Copyright issues.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Digital Marketer

OCTOBER 5, 2020

The company that bought us was B2B B to C social media. It has to be, Hey, download our white paper, our guide on options on that. Jim Rembach ( 32:17 ): Yours, not to me, that’s also one of those, um, you know, requests for information or RFP processes as well. They did a little bit of everything.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. Get their title, contact information, and social media presence.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Webbiquity

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. Get their title, contact information, and social media presence.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

B2B Marketing Zone Posts

JANUARY 4, 2011

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. What’s the Best Social Media Monitoring Tool?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Heinz Marketing

SEPTEMBER 24, 2018

Well, with the internet and social media, those lines are blurred now. They have the ability to mail it out to your audience, or they have the ability to post it on their social media page, or they have the ability to post it on the website or a blog. So, an article that you write.

Top of Funnel 60

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 60

Anteriad

APRIL 25, 2023

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84