SpotMe Blog

MAY 31, 2023

And how does this change the in-person event planning process? The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. Create a budget Figure out your event budget early on in the process.

Planning 52

Planning Personalization Work Management Best Practices 52

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. And in the process, it can reach a much larger audience. Social media.

Planning 92

Planning Marketing Plans Service Content Marketing 92

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your prospects are at different stages of their decision making process when they visit your site. A white paper would fit the bill nicely here.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. But how many sales will we get from the 10,000 with whom have no direct connection?

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. And in the process, it can reach a much larger audience. Social media.

Planning 48

Planning Marketing Plans Service Content Marketing 48

B2B Marketing Zone Posts

FEBRUARY 2, 2010

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

B2B Digital Marketer

OCTOBER 5, 2020

My story kind of begins and I’m going to date myself right here, Jim, but I got into technology sales back in 1990. I found myself as the national account manager for a large storage company with a $21 million quota. And there was licensing and things like that, that we were managing. And so I kind of grew up in that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Sword and the Script | B2B

DECEMBER 28, 2022

It takes one less piece of friction out of your sales process.”. The top complaints B2B marekting and sales have about each other. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. It takes one less piece of friction out of your sales process.”. Twitter is still a journalist’s favorite social media site. He wrote, “So 9.5 times out of 10, at least start with transparent, published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Heinz Marketing

SEPTEMBER 24, 2018

Another great episode of Sales Pipeline Radio for you. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Top of Funnel 59

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 59

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. The opportunity-to-award process might be 90 days on average, but the lead-up to those 90 days is where the deal is won or lost. In enterprise sales, winning a single decision-maker can often close the deal.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Bluetext

JUNE 11, 2021

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. The opportunity-to-award process might be 90 days on average, but the lead-up to those 90 days is a critical period where the deal is won or lost. Get their title, contact information, and social media presence.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

B2B Marketing Zone Posts

JANUARY 4, 2011

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. What’s the Best Social Media Monitoring Tool?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40