Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Work Management Media 97

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. 7) Digital PR. The post 7 best link-building services for SEO performance appeared first on MarTech.

Link Building 110

Link Building Work Management Marketing Management Service 110

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. Search Engine Optimization (SEO) Generative AI can help SEO teams stay on top of their rankings and make appropriate updates. Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?

PR 100

PR Tools Tips Blogger 100

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

AUGUST 28, 2014

From native paid channels to influencer outreach, new tactics of content promotion are becoming popular. Marketers and PR folks are earning media and influencer coverage for their content while. There’s also an ecosystem of tools that have cropped up to support content promotion. Read the whole entry. »

Promotion 148

Promotion Brand Identity Branding Public Relations 148

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging Isn’t Cool.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. Plan earned media outreach and media buying efforts at these key locations. 5 Tips on Writing for SEO.” Maybe certain states or cities?

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

NuSpark Consulting

AUGUST 22, 2013

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. We are Public Relations Managers. Chapters are: Why SEO; and the Importance of Rank.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? PR gets people and understands the value of keeping love alive. It’s gotten worse: paying for links. That’s it.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. Here’s a secret: all the best PR men and women are really persistent. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Martech

OCTOBER 14, 2022

The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Overseeing all PR and public-facing communications. Interested in learning more about storytelling for your brand?

CMO 123

CMO Demand Generation Agencies Advertising Agencies Work Management 123

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. To me, Chris Brogan said it best, “customer service is the new PR.*” Looking at what @comcastcares has been able to do, customer service is the new PR, the new marketing, and the new advertising.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. These public relations (PR) firms let you publish press releases online. But why stop there?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. Tweet This Post. Image via Wikipedia.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. It’s driven by search engine optimization (SEO) efforts. Conclusion. That wraps it up.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Content Marketing Institute

SEPTEMBER 26, 2018

The goals of content marketing are simple: you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords. This one has caused many a PR pro to smack his or her forehead in frustration.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

ClearVoice

MARCH 26, 2020

Think of these folks as the masons forming the foundation for your marketing outreach. Public relations agency. Your brand might choose to partner with a PR agency to literally market your marketing. What’s their SEO look like? Are you thinking about future terms or predictive SEO ?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. I called it defensive SEO then defensive search. And, who knows what digital PR and ORM will be called in the future? Out With the Old – 5 SEO Practices That No Longer Work (omgseoblog.wordpress.com).

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Public relations vs. content marketing.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Please don’t. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

markempa

JANUARY 4, 2006

More outreach required to the sphere of influence : Buying processes frequently involve a team approach. More outreach required to the sphere of influence : Buying processes frequently involve a team approach. Enlisting the support of one decision maker is rarely enough. Enlisting the support of one decision maker is rarely enough.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.

PR 100

PR Paid Content Public Relations Press 100

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Hubspot

AUGUST 13, 2014

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Influencer Outreach.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152