You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed. That pesky little word seems to crush your video marketing dreams, and it makes you really sweaty and weird with your boss. It’s a familiar scenario. MORE

Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. If you’re dreading five seconds of an ad, it’s safe to say nobody’s sitting through your 30-second video intro even if you think it’s brilliant. When you create your next video, design it for drop off. MORE

When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building. In this week’s edition of our Video Thought Leadership series, Cindy Perri , Brand Guardian for The Charcoal Group , shares her insights on how the direct and brand building pieces can, and should, come together to create video content that is far more powerful. Why marketing teams are taking over video content creation. MORE

Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. 6 ) Video Marketing. 72% of businesses say that video has improved their conversion rate. Video SEO. MORE

In this week’s Video Thought Leadership Series we’re talking with Alan Quarry , Chairman of Quarry Integrated Communications , who covers three critical trends and imperatives for video marketers. Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content. MORE

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. MORE

by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. These are pesky words that often seem to crush video marketing dreams. You’re not sure where to get started, or how to make video especially measurable. Why Video Metrics Matter. Video and Your MAP: The Super Force! MORE

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. MORE

While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Despite that, questions around video content came up in just about every session, indicating that the appetite to understand how to be effective with video is equally strong. Why marketing teams are taking over video content creation. MORE

During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns. Here’s how @taulia approaches it: #mktgsummit pic.twitter.com/2JLcE7jt9Y — Vidyard (@vidyard) April 14, 2015 Hyland also pointed out that mass virality isn’t always the goal of their video content. MORE

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? then you’re probably with majority of marketers who do not frequently analyze their YouTube video marketing performance. I call this the “set it and forget it” mind trap, typically diligent and empirically driven marketers don’t treat video analytics in the same manner as they would web analytics and conversion metrics. MORE

And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Russ – there is user generated content which we love to fuel but there is “Content Generated Share of Voice” – if you get a 1/2 Billion hits on a viral video – what can you do to get that to spread? MORE

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. Entertaining yet thought-provoking videos, animations and cartoons are being used to great effect to gain followers, fans and connections. MORE

I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series. She also talks about how marketers are using video in so many interesting ways, including using it to amplify other pieces of content. MORE

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Everyone who has access to Facebook has access to their Look back video. But no one else’s Look back video is the same as mine, and mine will never look like anyone else’s. Send video content based on your prospect’s behaviour. MORE

We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. MORE

As you may have guessed, we’re big believers in the power of video. 82% of B2B marketers reported success with video marketing initiatives. Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1. This is especially powerful for video infographics. Take this video explaining how the Stuxnet computer virus worked: Did you watch it all the way through? MORE

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Justin Garrison details tools that can be used “to migrate pictures, videos, and friends” from Facebook to Google+ (assuming you want to connect with the same people on Google+). You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. MORE