video Narrowcasting Related Topics 
Vidyard
MARCH 19, 2014
There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!).
Vidyard
MAY 20, 2014
You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed. It’s a familiar scenario.
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Vidyard
DECEMBER 4, 2013
Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. When you create your next video, design it for drop off. Ugh, it’s harsh, I know!)
Vidyard
FEBRUARY 6, 2014
For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Everyone who has access to Facebook has access to their Look back video. Don’t believe me?
Buzz Marketing for Technology
OCTOBER 30, 2008
And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model. Jeff – My role as the CMO of the company is to create “tension†to move the organization and brand in a massive way.
Vidyard
APRIL 17, 2015
During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns.
Convince & Convert
JUNE 25, 2014
By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel.
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