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Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”. Today it is represented primarily by television. Date it from 1985 to 1997.

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Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. One guy said to me on my blog, “Mark, are you with me? We’ve got to stop this.” ” Jay: And you said, “No, I’m not with you.” This is something new.