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Redefining the Role of the CMO

Buzz Marketing for Technology

Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it.

CMO 100
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

.” In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.

Trends 145