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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

” With consumers using more products that track and measure their interactions with the world around them, marketers must adapt and learn how to use this data effectively. Much of John Legend’s initial popularity came from collaborating with artists like Kanye West, the Black Eyed Peas, and Lauren Hill.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

With today’s Internet fueled purchase decisions, trust must be gained through your digital profile, versus the traditional method of looking a salesperson in the eyes. Making a personal connection with followers, fans and connections is vital, and content with a personal feel (versus corporate veneer) tends to be the most popular.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Simple, isn’t it? Sadly, that’s easier said than done.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. 5 Top Google+ Plugins by Kim Garst.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.