Engagement is Everything: Our Takeaways from Marketing Nation 2015

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Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.