Redefining the Role of the CMO
Buzz Marketing for Technology
OCTOBER 30, 2008
Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it.
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