NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The Benefits of Podcasting for B2B.

B2B 176

B2B RSS Microsite Skype 176

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Webcasts and podcasts — Send a link in emails. Touch 5 — Relevant white paper via email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Checklists.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Contently

JUNE 6, 2022

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Then pick a microsite. Microsites can help establish expertise in a given field or subject area.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Adobe Experience Cloud Blog

OCTOBER 30, 2012

They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races. Yet, that is what many marketers do with their marketing automation and lead management vehicles.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). According to a lead nurturing benchmark study , the most effective forms of lead nurturing content include: White Papers (41%). Podcasts (0%). E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%). Blogs (67%). Branded Content Tools (47%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Buzz Marketing for Technology

JULY 28, 2008

Mediasite is a presentation capture tool that records and synchronizes audio, video, and slides and then allows the presenter to provide it online for on-demand viewing or in podcast form. White Papers. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Contact Us.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

ClearVoice

NOVEMBER 27, 2019

Assets can include a wide variety of content types: ebooks, videos, presentations, podcasts, reports, collateral, boilerplates, executive bios, podcasts, webinar recordings, original photos, ads, swag, merch, et al. Assets often contribute to and support your foundational content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

Podcasting. Podcasting. Podcasting. Trend: More brands are jumping into the podcasting realm by either developing branded podcasts or partnering with existing podcasts to get their brands mentioned. More than 48 million podcast episodes now exist. 2022 Content Marketing Trends to Know.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

ActiveDEMAND

SEPTEMBER 6, 2016

There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. Marketers and business owners alike can develop content marketing assets such as: eBook/White Paper – Additional content based on original material such as a blog post.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Convince & Convert

DECEMBER 30, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. White Papers. Microsites. Predictions. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. White Papers. Microsites. Predictions. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168