NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. More and more you see ads that promote the content assets available on a landing page. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. More and more you see ads that promote the content assets available on a landing page. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Lead Generation Planning Marketing & Strategy 100

LeadSloth

AUGUST 11, 2009

For B2B keyword and ad testing, we tread with a bit more caution. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

OCTOBER 29, 2012

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

ClearVoice

JULY 12, 2022

Example: Jack in the Box has picked up on McDonald’s broken ice cream machine problems and contracted to run banner ads throughout the month of March on McBroken.com — a site that helps customers know if their local McDonald’s ice cream machine is operational. Marketing with maps can allow brands to do both.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Microsites. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167