Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Brandpoint

JULY 26, 2019

Getting your main goal written down on paper will help guide the rest of your preparations. Social media plan: Look at the specific hashtags and accounts to include in any live-posting during the event. There might be other companies present that fit your ICP ! Maybe even make a cheat sheet to share with everyone going!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. I keep these checked to avoid any duplicate content issues. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

NuSpark Consulting

NOVEMBER 16, 2011

It’s my pleasure to present the eBook. Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Measurement and Analytics.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JUNE 24, 2010

P.S. Just as I was wrapping up this post, I received an email from Omniture with the subject line, “Will Social Media Replace Email?” It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. This white paper aims to change that perception of them.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 20, 2010

Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. 2 comments… read them below or add one } Jack Pallet July 23, 2010 at 9:36 am The missing link in many sales presentations is a combination of clear, concise communication and the establishment of credibility.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

NuSpark Consulting

JANUARY 3, 2015

This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Paid Media. Plan search campaigns within the funnel. Mobile and app advertising is the future (and present), including mobile retargeting. Write two more ebooks.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales. j Jason Baer Tom - Really interesting presentation. j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JUNE 25, 2018

The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized. My calendar was stuffed with random papers and often got left at home or work — never where I was when I needed it most. For example, if you write, “Send in final draft of paper tomorrow by 4 p.m.

Product 101

Product Best Practices Work Management User-Generated Content 101

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? The Keynote presentation app is very slick. Would it work with a i-pen or something like that?

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 31, 2010

Just like initially newspaper websites were just electronic versions of that day’s paper. I think social media is still settling into a niche between real conversations, and simple statements. Like all new inventions, people tend to try and make something new, fit something old. Twitter I feel is a conversation in shorthand.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

MAY 23, 2014

After all, more than 70% of consumers are motivated to explore new content when hashtags are present. Toilet paper company Charmin doesn’t hold back when it comes to using potty language on Twitter. Executed properly, these campaigns can be very effective in helping brands spread their message to a wide audience.

Twitter 28

Twitter Rules Branding Brand Identity 28