Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Once your team is trained, your quick wins are in the bag, and you’ve had a chance to take a breath, it’s time to start building your road map. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

SalesIntel

MAY 4, 2023

In today’s fast-paced and ever-evolving business landscape, sales enablement tools have become essential for companies looking to stay ahead of the competition. With technology advancements happening at an unprecedented pace, the sales enablement tools landscape has also undergone a significant transformation in recent years.

Tools 52

Tools Outreach Marketing Proposals Work Management 52

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. That’s where a sales engagement solution comes in. That’s where a sales engagement solution comes in.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

SmartBug Media

MAY 14, 2021

This is true regarding learning Marketo as a beginner. Marketo is a marketing automation platform that provides “ end-to-end engagement for modern demand marketing.”. If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube.

Marketo 69

Marketo Marketing Automation Services Work Management Marketing Management 69

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Seismic

MARCH 16, 2022

If you’re reading this, it’s safe to assume that your sales reps aren’t as productive as you’d like them to be. You’re not alone: sales productivity is a challenge in every organization. In fact, sales productivity is a top business challenge for 65% of B2B organizations. How much time do our reps spend in meetings?

Marketing AI 52

Marketing AI Product Marketing & Strategy Work Management 52

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going forward. The Sales Stats You Need to Know.

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”. Hats off: Marketo is well-established there now. Quotable quote: “Process is everything.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. For sales, using an online video platform is a no-brainer. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Televerde

APRIL 11, 2023

You must hire, onboard, and train new talent to fill those gaps. Meanwhile, valuable time that you could use to generate new demand and see sales growth sneaks past. This was exactly where our client, Marketo, saw themselves. When Televerde worked alongside Marketo, we began by cleaning and updating their database.

Demand Generation Agencies 98

Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Zoominfo

OCTOBER 5, 2021

How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Based on a visitor’s activities, your chatbot can initiate a chat and then bring your sales team into the conversation.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Websites Marketing Automation Services Lead Scoring 100

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Adobe Experience Cloud Blog

DECEMBER 5, 2018

That’s why it’s important to look at the decision-making process to create a better approach for any timeline. The short-term marketing tactics that work tend to be a form of price promotion. Companies know, for example, that a sale offering 10% off will generate incremental revenue. The Long and Short of It. Assume the Worst.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

Heinz Marketing

JULY 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Well, welcome everyone, to another episode of Sales Pipeline Radio.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ANNUITAS

MARCH 31, 2015

According to Content Marketing Institute 2015 B2B Benchmark Study , 69% of study respondents said in-person events are the most effective B2B tactic —five years in a row. Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. Free to download. Survey methodology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Studies Automation 100

Martech

SEPTEMBER 14, 2023

Executives can also convince themselves that sales will provide enough “air cover.” Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ” Here’s the problem with that mindset.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 117

Heinz Marketing

MAY 18, 2023

Another way to think about how to define lead sources is by sales metrics and velocity. Marketo has the ability to block field updates but other MAPs don’t (like Hubspot and Pardot) so you’ll need to create a workaround. Similar to list uploads, there will be times where sales reps are prospecting and adding new contacts.

Marketing Attribution 105

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 105

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

Martech

FEBRUARY 9, 2022

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Do your sales reps need real-time access to marketing data? Does management support this purchase?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 24, 2022

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 114

Marketing Automation Services Marketing Management Vendors Marketing Automation 114

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. Marketing and sales were two good examples.

Paid Search Agency 104

Paid Search Agency Planning Ad Building Enterprise Management 104

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal funneling the best leads to sales. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Adobe Experience Cloud Blog

FEBRUARY 16, 2017

Author: Chris Gillespie So you have a new sales job. Having been through this many times myself, I’ll share my top 11 tips for ramping quickly in a new sales role: 1. If you aren’t assigned one, approach someone who’s at the top of the sales leader board. How many conversations lead to a sale? Leverage Your Mentor.

Tips 127

Tips Work Management Peer-to-peer Marketing Management 127

Martech

JANUARY 26, 2023

They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. I even had the IRS coming after my dad for sales tax that I failed to report properly.” She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Conference 110

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. Enhanced access and permission controls for Sales Insights Actions users. Almost) every Marketo shop has experienced it.

Marketo 87

Marketo Marketing Management Lead Scoring Lead Ranking 87

Adobe Experience Cloud Blog

MARCH 29, 2019

Done correctly, this culture shift leads to better sales and marketing partnership , and eventually the ability to maximize revenue potential together with sales. Sales must also undergo a mentality shift because ABM forces them to trust technology and software to help scale their traditional strategic selling efforts.

Account Based Marketing 133

Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133