Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Processing. It’s not a tactic or two that makes the difference.

ROI 119

ROI B2B Marketing Effectiveness Paid Search Agency 119

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: Pew Research. Source: SuperOffice.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. Are they growing or focused on cost management? Timing is everything. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Vision Edge Marketing

OCTOBER 20, 2020

As a supplier or partner you’ve done a good job integrating your processes with ours. Let go of the outdated sales funnel. The sales funnel model is a 112-year-old tool used by Sales organizations to understand the flow of business opportunities and the culprit behind misalignment. Did you ace it?

Lead Ranking 264

Lead Ranking Marketing Qualified Leads Organization Lead Scoring 264

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. This helps you build rapport and develop a positive relationship before proposing partnerships. This unique angle can make your partnership proposal more attractive.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. Psychological or cognitive biases are subjective perceptions that we fall back on as we process information. Humans are visual creatures.

Price 279

Price Pricing Marketing Proposals Paid Search Agency 279

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

SendX

JUNE 9, 2021

Marketing, for one, has always been a big challenge for small businesses. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Digital marketing is changing all that. It is democratizing global market accessibility for small and big businesses alike.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Orange Owl Blog

MARCH 20, 2025

B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations , enabling employees to build strong relationships with executives, sales teams, and the CEO.

Work Management 52

Work Management Enterprise Management Marketing Management B2B Sales 52

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 159

Top of Funnel Work Management Marketing Management B2B Thought Leadership 159

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing AI 125

Marketing AI Work Management Marketing Management Paid Search Agency 125

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 200

B2B Sales Webinar Metrics B2B Peer-to-peer 200

Salesforce Marketing Cloud

OCTOBER 22, 2024

87% of business buyers expect reps to act as trusted advisors. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. What you’ll learn : What is the MEDDIC sales process?

Work Management 87

Work Management Marketing Management Lead Qualification Case Studies 87

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. 2 Have self belief.

Work Management 235

Work Management Marketing Management Planning Tips 235

Vidyard

DECEMBER 2, 2020

Like the elusive Yeti or the Loch Ness Monster, free sales tools might seem like the stuff of folklore. Free sales enablement tools do exist—and they’re actually pretty good. In fact, some of the best sales software companies now market directly to reps. What Are Free Sales Tools? Best Free Sales Tools 3.1

Tools 120

Tools Enterprise Management Outreach Work Management 120

Directive Agency

APRIL 25, 2025

And the best marketing leaders arent just focused on leads theyre aligning around lifetime value, retention, and a connected journey across every stage. But heres the real issue: Most B2B lifecycle models are outdatedtreating the journey as something that starts post-sale and ends at churn. Buyers expect more. CAC is rising.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

B2B Marketing Directions

OCTOBER 27, 2024

The quest to understand how people make buying decisions has probably consumed more brainpower than any other topic in marketing and sales. In B2B, we've also devoted a lot of time and energy to diagnosing why some potential customers fail to make any purchase after conducting a thorough buying process.

Marketing Proposals 73

Marketing Proposals Case Studies B2B Sales Buy 73

Hubspot

MAY 5, 2025

Discovery calls seem straightforward: learn about your prospect and present your solution. Most sales professionals unknowingly sabotage these calls and make predictable mistakes that kill rapport and crush their chances before the deal even begins. Ever been on a call where the sales rep talked at you for 20 minutes straight?

Enterprise Management 74

Enterprise Management Work Management Marketing Management Marketing Proposals 74

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them. Your Communication Style.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale.

Work Management 136

Work Management Marketing Management Marketing Automation Services Tactics 136

Hubspot

MARCH 12, 2025

Buyers face the same challenge every day, making simplicity a superpower in sales. Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. SNAP selling is a sales methodology created by sales strategist Jill Konrath , based on her book, which covers the process extensively.

Work Management 61

Work Management Marketing Management Lead Ranking Peer-to-peer 61

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. In B2B marketing, where buying cycles are long and decisions are often made by committee, credibility and trust are everything. Funnel Alignment is key.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Binary Demand

MAY 24, 2024

[ps2id id=’introduction’ target=”/]As architects meticulously follow blueprints to transform abstract ideas into tangible structures, B2B sellers from B2B demand generation companies navigate sales funnels to translate potential leads into fruitful deals. How to Guide Buyers Through the Sales Funnel?

Top of Funnel 96

Top of Funnel B2B Sales Lead Ranking Enterprise Management 96

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. But what’s the ideal process for creating this document? Audit Your Current Marketing Communication Plan. Identify Your Marketing Communication Plan Objectives.

Planning 251

Planning Ideal Customer Profiles SWOT Paid Search Agency 251

Scoop.it

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. Using content marketing tactics beyond your company blog.

Tactics 59

Tactics Marketing Budget Content Marketing Landing Pages 59

Marketing Insider Group

APRIL 10, 2023

ecommerce market. digital retail sales. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. And sellers using Fulfillment by Amazon logistics services sacrifice nearly half the revenue from each sale. Walmart accounts for 5%. ecommerce as well.

PPC 347

PPC Paid Content eCommerce Allocation 347

Lead Forensics

JULY 18, 2024

But how do you navigate this overwhelming landscape and ensure your sales team is top-notch? The answer lies in data – specifically, tracking the right B2B sales metrics. Think of sales metrics as your compass and map. So, which B2B sales metrics should you be tracking? B2B Sales Metrics: A Deep Dive 1.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

ClearVoice

JUNE 24, 2025

What is a sales-qualified lead (SQL)? A sales-qualified lead is a prospect who has been evaluated and deemed ready for engagement by your sales team. Sales qualified leads require immediate attention and personalized engagement — but they’re worth the time and resource investment.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Vision Edge Marketing

FEBRUARY 8, 2022

We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost. Perhaps your organization uses behaviors to build your lead scoring model and process. Is it real?

Forecasting 246

Forecasting Lead Ranking Lead Scoring Marketing Proposals 246

Tomorrow People

NOVEMBER 22, 2019

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Online presentations. 43% of all marketers generated at least 1 customer from a blog.”. Consider using: Blog posts. Infographics.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Hubspot

AUGUST 11, 2020

The vast majority of sales trainers today use sales techniques that date back to the turn of the century. You must avoid the following sales habits if you want to crush your sales goals. You must avoid the following sales habits if you want to crush your sales goals. Yes, really! Persuading your Prospects.

Tactics 98

Tactics Marketing Proposals Work Management Sales Qualified Leads 98

Marketing Insider Group

MARCH 2, 2020

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity.

Paid Content 358

Paid Content Work Management Marketing Management Marketing Budget 358

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

AUGUST 11, 2021

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management.

Marketing Management 100

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 100

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Are you aiming for increased brand awareness, lead generation, or sales growth?

Planning 324

Planning Campaigns Advertising Agencies Paid Search Agency 324