Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

NuSpark Consulting

DECEMBER 24, 2018

search market share. Bing has 34% of the global desktop search market share and reaches 63 million users exclusively (according to Microsoft), 40% of whom are between 35 and 54 and therefore older and more highly educated. Oath plans to increase its base to 2 billion users in 3-5 years, and combine its adtech platforms by 2019.

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Outgrow

MAY 5, 2020

It is a perfect destination for all the modern marketers out there. AMP specializes in creative branding, digital services, and market strategy. Moreover, it offers social media, analytics, paid search, and integrated marketing. Promodo specializes in providing multichannel internet marketing solutions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. Paid Media versus Free Media. Paid Media Benefits.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Outgrow

DECEMBER 9, 2020

The Australian ad market has been estimated at $16.6 The Works believe in a simplistic approach to marketing and advertising. They have strategies and tools to make the journey between the consumer and the brand seamless and financially beneficial. Ogilvy needs no introduction to the marketing and advertising domain.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

SmartBug Media

JUNE 24, 2020

Before you pick out the best paid media channels for your business, consider the value of paid ads. Paid media ads can grab an onlooker’s attention, drive traffic to your site, and fuel your broader inbound marketing strategy. COVID-19 has shaken the job market hard. Ready to put your paid media plan in motion?

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. They always do. Yahoo, too.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. “The women of JaneNation have to see value in their participation, and that requires that we have a different strategy than just trying to make a quick buck,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social Media And Your Personal Brand.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

NuSpark Consulting

JULY 5, 2016

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. Bid Strategy. I can do a whole post on bid strategy (and I will!)

Adwords 100

Adwords Cost per Acquisition ROI Google 100

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 14, 2010

Embracing social media should not mean organizational change, it should change the organization. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. I use this a lot. It’s not viral unless it is.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Keyword Strategy. Bidding Strategy.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

MAY 4, 2010

What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

PureB2B

JULY 26, 2021

A robust integrated marketing strategy is critical if you want to develop your company into a strong entity, get new customers and boost customer retention. The strategy will incorporate both outbound and inbound marketing. Content Marketing. It is an important part of inbound marketing.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. Your social media strategy should do this too. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Here are the top 17 tools available on the market. SEMrush is one of the best paid media tools, and the recent addition of new features makes this tool even more lucrative. SEMrush provides three standard monthly plans: Pro plan at $99.95.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127