Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Not to worry!

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Adobe Experience Cloud Blog

JANUARY 12, 2015

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. The Learning Never Ends.

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Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two.

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Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

APRIL 20, 2016

At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Payoff.

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Thought Leadership Marketo Customer Satisfaction Loyalty 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications.

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Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . To grow market share, you have to retain your existing customers. Repeat customers spend more.

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Marketing Automation Services Cross-Selling Thought Leadership Marketo 48

Adobe Experience Cloud Blog

OCTOBER 5, 2015

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. Visit the Facebook Ad Manager page, or find out if your marketing automation system has Facebook integration. Leverage marketing automation.

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Marketing Automation Services Marketing Management Mobile Advertising Service 48

Adobe Experience Cloud Blog

JANUARY 5, 2016

What about when you’re evaluating which marketing automation software to choose? Reviews drive new business to both B2B and consumer businesses and help marketers build a strong online brand to attract prospective buyers and improve customer experience for existing customers. Cash in with a loyalty program.

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Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Circle Studio

NOVEMBER 8, 2018

While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations. Content marketing should be a foundational component of an A/E/C firm’s thought leadership and overall marketing initiatives.

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Enterprise Management Digital Asset Management Work Management Marketing Management 84

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

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Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Luckily, due to behavioral targeting technologies and platforms like marketing automation, these continuous conversations are possible. Your goal may revolve around: Customer Acquistion, Customer Nurturing, Customer Loyalty, Crossell and Upsell, or Branding. One of the first steps is determing your advertising goals.

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Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 26, 2016

This is Louie and she teaches me that there is a time to be excited and overzealous when you see people (or market to them), but there is also a time to sit back and let them go about their business. This is an essential component of long-term business growth: create a great customer experience to increase retention and loyalty.

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Best Practices Gartner Thought Leadership Work Management 48

Adobe Experience Cloud Blog

JULY 31, 2014

That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Here are three examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value. MyFitnessPal.

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Lead Scoring Lead Ranking Paid Search Agency Companies 48

Adobe Experience Cloud Blog

JUNE 24, 2016

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device.

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Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

APRIL 27, 2015

Others may be harder to infer, but I’m fully confident that the savvy marketer can figure it out: I researched international travel destinations, therefore I’m probably planning to leave the country, change my name, and live out the rest of my days on a sparsely populated island in the mid-Atlantic. I’d love to hear your thoughts.

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Brand Identity Branding Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 2, 2015

Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.

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Marketing Automation Services Marketing Budget Budget Programs B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. At Marketo, we talk about a “360 degree view” to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use.

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Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits.

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Conversion Urgency Marketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Grade Your Marketing.

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Work Management Marketing Automation Services Marketing Management Budget Programs 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. The best way to do this is by using a marketing automation platform. visits to car dealerships compared to the average of five visits from buyers 10 years ago.

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Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 17, 2015

This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base. MSPs: Guiding Marketers in the Right Direction.

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Work Management Marketing Management Marketing Automation Services Marketing & Strategy 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2015

Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing.

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B2B Marketing B2B Thought Leadership Work Management Planning 48

Adobe Experience Cloud Blog

JULY 14, 2015

Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. At last month’s Apple WWDC event, location marketing and beacon technology were some of the main areas wherw marketers expressed interest.

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B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Together, these circumstances present a major challenge for marketers everywhere to target the right people and be a part of the conversation.

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B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 4, 2015

There is an increased focus on digital channels, with 61% of education marketers stating that they began their branding strategies within the past five years. Colleges and universities are now investing in responsive design, analytics tools, social media, and marketing automation. Rise of digital education.

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Education Thought Leadership Class Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. This creates customer loyalty. Modern Marketing'

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Work Management Marketing Management Marketing Automation Services Service 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. In short, marketing automation enables you to succeed with every other technology on this list. Recommended Solution: Marketo. Did You Know? LEAD DATA / INTELLIGENCE .

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Adobe Experience Cloud Blog

AUGUST 25, 2015

So as a marketer, you’re building relationships that you hope to extend over long periods of time. So it’s your job to not only encourage the initial sale, but to also encourage loyalty and repeat purchases. So, I ask, how can you make your marketing strategy as strategic and purposeful as a construction site? Dig a Hole.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Planning Ad Building 48

Adobe Experience Cloud Blog

APRIL 12, 2016

On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. People use them to help communicate their thoughts and build personal relationships, according to the 2015 Emoji Report by Emogi. So what might these incentives look like?

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Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 20, 2015

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Would you care about what they had to say? I couldn’t agree more.

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CMO Skype Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 23, 2014

RyanAir has identified a good approach here – building meaningful dialog and relationships with your customers is a key component in improving retention and loyalty. The challenge for most marketers is doing this at scale, which is where automation technology comes in handy. Become a Marketing-First Organisation.

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Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 11, 2014

There is so much data available to marketers today. This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. Is the future of digital marketing here?

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Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all of the data automatically available. Account-Based Marketing Closes Bigger B2B Accounts.

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Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Many brands already use data management platforms (DMPs), which help profile users across different platforms, such as desktop or mobile, and even email databases or loyalty programs. Even when there is a strong connection between DMPs and marketing automation, you may find value in an independent identity solution.

Work Management 48

Work Management Marketing Automation Services Mobile Advertising Multi-Channel 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2016

But don’t be discouraged by this, because single channel marketing is a thing of the past. Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based. A Whirlwind Romance.

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Lead Scoring Lead Ranking Ad Building Leads 48

Adobe Experience Cloud Blog

JUNE 7, 2016

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.

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Personalization CMS Development Mobile Marketing Work Management 48

Adobe Experience Cloud Blog

MARCH 14, 2015

Think multi-channel throughout the customer journey : There’s a tendency to use multiple channels at the top-of-the-funnel and then pound leads with emails all the way into loyalty. Yes, multi-channel (and multi-device) marketing is difficult. Modern Marketing b2b Consumer' But you have to do it. You have to do both.

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CMS Development Lead Ranking Advertising Agencies Tips 48