Remove long-tail rate
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Best practices for appearing in Featured Snippets: Use H2 and H3 subheaders with questions that also serve as keywords (For example, “How can I increase click-through rates in emails?”). SEO Consideration.

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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. In the book I said you should be the Wikipedia of your most important topics. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages.

SEO 217
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Own Google Search Results With Featured Snippets

Blue Flame Thinking

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Click through to a Wikipedia page that was awarded a snippet and look for the dozens of internal links in the page content. It’s All Good for SEO.

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Featured Snippets Drop to Historic Lows

Moz

Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015.

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Why paid search is still frustrating for searchers

Biznology

Photo credit: Wikipedia. But because they are matching these deep, long-tail keywords, they are showing searchers a far less specific answer to the question–a broad match for fence will match fence removal. Over time, you should aggregate the words that have the lowest conversion rates to form your negative keyword list.

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How Bad Was Google's Deindexing Bug?

Moz

It doesn't contain many queries in the very-long tail, including natural-language questions. The graph below isolates our "Big 3" in MozCast: Wikipedia, Amazon, and Facebook. For now, indexing rates appear to have returned to normal, and I suspect that the worst is over, but I can't predict the future.

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The future of marketing belongs to hybrids, but don’t call them unicorns

chiefmartech

Instead of Unicorns, Recruit and Develop “Chimeras” A chimera is a mythical Greek creature with the head of a lion, the body of a goat, and the tail of a dragon. Disciplines across business are intersecting, overlapping, and converging at an incredible rate. I’d like to propose a different metaphor.