Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

GrowPowerful

MARCH 14, 2023

It meant the big players participated in the innovative marketing channel opportunities. Companies beginning their journey to become marketing-driven have many opportunities to create a compelling mix. Social media has made it easier to get their message out there. What’s Changed? It might sound basic.

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Marketing Insider Group

AUGUST 23, 2012

One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Marketing Insider Group

JUNE 24, 2010

What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. Which is more important: defining marketing process or implementing marketing automation?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. I am in Marketing so, yes, this is my ego objective.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. I am in Marketing so, yes, this is my ego objective.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Integrated B2B

NOVEMBER 25, 2019

But raising issues and debating broader industry challenges show that you care, that you take ownership of the market, and that you speak the same language as your customers. Be curious. People can be reluctant to start a conversation about the big questions in the industry; the ones where there is no clear answer.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Content Standard

APRIL 2, 2015

Content amplification and promotion are huge pieces of the content marketing mix, and ignoring this practice will only decrease your brand’s impact. Content amplification and promotion are huge pieces of the content marketing mix, and ignoring this practice will only decrease your brand’s impact.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Heinz Marketing

DECEMBER 11, 2017

Listen in or read our conversation below entitled: Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. Data-driven Marketing Executive.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech Advisor

AUGUST 22, 2019

Companies are ditching cold calling, moving beyond the business phone and are instead using a multichannel personalized digital approach including email, text, social selling and video to establish relationships with new customers and maintain relationships with existing customers, writes, Jon Robinson, President, Lunar.

Advertising Channels 47

Advertising Channels Cold Calling Peer-to-peer Marketing & Strategy 47

Hinge Marketing

AUGUST 6, 2019

In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. What trends should B2B marketers be aware of? Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Single Grain

MAY 4, 2021

Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Dive Deeper: The Impact of Social Media on Business in 2021. 7 Ways to Improve Your Social Media Videos in 2021. In this article, we will discuss seven ways to improve your social media videos.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results.

Allocation 100

Allocation Budget Programs Peer-to-peer Digg 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Marketing Insider Group

JULY 8, 2010

One of my favorite new terms comes from trendwatching.com’s May/June report and is called “ Statusphere ” describing the new “status” that can be gained from social connectivity but also from some other surprising sources. So why is this important for B2B Marketers? We are looking to be inspired after all. Another great point!

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

One of my favorite new terms comes from trendwatching.com’s May/June report and is called “ Statusphere ” describing the new “status” that can be gained from social connectivity but also from some other surprising sources. So why is this important for B2B Marketers? We are looking to be inspired after all. Another great point!

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Adobe Experience Cloud Blog

APRIL 23, 2012

As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Plan your Content. Re-Use and Re-Purpose.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

chiefmartech

JUNE 30, 2016

Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. How did you find these companies?

Enterprise Management 47

Enterprise Management Work Management Marketing Management Top of Funnel 47

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100