The Marketing Blender

FEBRUARY 27, 2024

In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

Trade Show 186

Trade Show Buzz Work Management Impressions 186

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Interactive Lead Generation Idea #1. Interactive Lead Generation Idea #2.

Trade Show 114

Trade Show Lead Generation Lead Scoring Lead Ranking 114

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

NOVEMBER 14, 2014

You can access the complete report on the Software Advice blog – no registration required.). The conclusion that most caught my eye is the one that titles this blog post. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Affiliate marketing has the potential to be a powerful lead generation weapon.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

Convince & Convert

JANUARY 28, 2016

One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field. He cites a powerful example from his own blog as to how personal stories can reach people in more powerful ways. The best employees to send to trade shows. How to make trade shows worth the investment.

Trade Show 91

Trade Show ROI Social Networks Lead Scoring 91

markempa

JULY 8, 2013

A playful, but focused, blog www.hate2wait.com dedicated to the QueueIQ application that helps retailers manage customer wait times. It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Rev

MAY 31, 2023

Lead management isn’t a totally new idea, especially in the demand gen world. Empowering your team with visibility into your lead management process not only creates a smoother experience for your team and for your customers, but it also positions your team to give you extra support in refining the evolving workflow. It’s normal.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. Time Spent in Meetings.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

Trade Show 68

Trade Show Planning Conference Work Management 68

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. The answer: leads (duh). Map Out Your Lead Management Process.

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Schubert B2B

MAY 11, 2018

I can’t believe it…it’s been almost six months since I had written a blog to marketing managers about planning ahead for your first b2b trade show. Even though it was mainly targeted to those who have never exhibited at a show before, it can also apply as a reminder to those who have.

Trade Show 59

Trade Show Conversion Paid Search Agency B2B 59

Sword and the Script | B2B

APRIL 18, 2020

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. You can answer questions – content has knowledge value The more people hang around your website, the more they get to know, like and trust you.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Once we played, the speaker announced they would be showing us a Master Leaderboard that was gathering all of our individual and team scores.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Schubert B2B

NOVEMBER 30, 2017

Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P.

Trade Show 59

Trade Show B2B Work Management Marketing Agencies 1 59

Schubert B2B

NOVEMBER 30, 2017

Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 6 Ways to Stand Out in a Trade Show Exhibit Hall.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. So, when things return to “normal,” the effort you put now will show results in increased brand recall.

SEO 292

SEO Lead Scoring Lead Ranking Paid Search Agency 292

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies?

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Marketri

OCTOBER 25, 2023

And for most B2B companies, that means more leads and more revenue. Insight #1: Develop a Clear, Compelling Value Proposition Unless you’re the only company that offers a particular solution, your customers have multiple options to choose from. In other words, they don’t create a clear, compelling value proposition.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It puts the value of research in a new and different light.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. However, identifying and nurturing leads can be complex and time-consuming. This is where effective B2B lead generation solutions come into play.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

DECEMBER 13, 2022

The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. I suggest you eliminate as many trade shows as you can to reach the revised budget number.” . When the CFO suggests cutting trade shows, the Marketing leader can say, “We can do that.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? What is cost-per-lead? What’s the CPL campaign process?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SmartBug Media

APRIL 15, 2020

We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Don’t Underestimate the Value Of Your Database.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93