LeanData

JULY 1, 2020

What is revenue operations? Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy. What is driving the rise of revenue operations? Real examples of accelerated growth from revenue operations.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Attribution Allocation Enterprise Management 98

SmartBug Media

OCTOBER 14, 2021

Marketing is the backbone of any business—without marketing, there would be no sales and no revenue. Marketing is all about creating awareness for your brand, products, and services. It is about marketing your message in the right way, to the right audience, at the right time. What is marketing operations?

Work Management 105

Work Management Marketing Automation Services Marketing & Strategy Marketing Strategy 105

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? What are the Lead Management Metrics?

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Act-On

AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

Paid Search Agency 103

Paid Search Agency ROI Marketing Companies 103

Hubspot

AUGUST 1, 2022

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. Is there anything you think can improve our sales operations?

Top of Funnel 79

Top of Funnel Peer-to-peer Work Management Cross-Selling 79

LeanData

OCTOBER 27, 2021

I’m sticking to my position, and here’s why: On the Revenue team side of the house, as a function, we have nearly non-stop conversations regarding the need to align Marketing and Sales. The embodiment of this alignment between Sales and Marketing is, of course, the SDR. How Revenue Operations can empower SDR success.

Sales Management 52

Sales Management Ideal Customer Profiles Marketing Analytics Tools Top of Funnel 52

ANNUITAS

AUGUST 12, 2020

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . The Core Elements of the Demand Marketing Plan.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Enterprise Management 115

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

B2B Digital Marketer

APRIL 11, 2024

He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm. Strategies to address common organizational gaps, particularly in lead management.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 314

Planning Analytics Enterprise Management Work Management 314

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Services 112

Marketing Automation Services Marketing AI Marketing Automation Automation 112

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. The Players and Coaches Take the Field Quarterback : The marketing team is the QB. Why football?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Marketing Automation Work Management 70

Zoominfo

JULY 5, 2022

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere.

Work Management 130

Work Management Lead Scoring Lead Ranking Marketing Analytics Tools 130

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

markempa

APRIL 7, 2008

The need to better manage leads and inquires has given rise to a slew of new software companies offering a variety of lead management or marketing automation solutions. An interesting conversation was started recently by Laura Ramos on the Forrester Marketing blog about lead management software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Management 120

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. We get asked all the time about the validity of a lead or why a lead was routed to a certain person or team.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

Zoominfo

JULY 28, 2022

In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. The lead routing workflows that support those motions should follow suit.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Oktopost

MARCH 10, 2021

Solving complex marketing and marketing ops challenges is hard. One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. She specializes in acquisition tactics, full-funnel nurturing, lead qualification, and lead management.

Planning 118

Planning B2B Thought Leadership Marketing Management Demand Generation 118

Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Go-to-market strategy, process, and planning.

Work Management 181

Work Management Tools Marketing Management Planning 181

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. What does Demand Marketing mean today? Managing go-to-market processes, technology systems and data.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Leads can enter from channels other than email. That’s just my problem as an analyst.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Zoominfo

JULY 12, 2022

To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems. Lower conversion rates Poor-quality data dramatically reduces the accuracy of lead scoring and prioritization.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. ’ They are digital.”

Work Management 106

Work Management Advertising Agencies Digital Transformation Customer Surveys 106

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Shifting to a strategic demand marketing state allows you to perpetually drive scalable, sustainable growth.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Heinz Marketing

NOVEMBER 4, 2020

By Sheena McKinney , Executive Assistant & Operations Specialist at Heinz Marketing. Our own Josh Baez , Client Engagement Manager, recently joined Jim Obermayer, outgoing president of The Funnel Media Group for a great conversation on SLMA Radio entitled: Is Sales Engagement the Most Important Platform in your Marketing Stack?

Top of Funnel 116

Top of Funnel Marketing Automation Services Planning Sales Qualified Leads 116

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. The inaugural event at this year’s Dreamforce was an instant hit within the operations community. All / Marketing Operations / Sales Development / Sales Operations /.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Heinz Marketing

DECEMBER 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing If this year has taught us anything, it’s that the world is speeding up. As you can imagine, this shift has had a major impact on the marketing landscape. This approach helps companies reduce their overall marketing spend and boost ROI.

Lead Ranking 74

Lead Ranking Work Management Customer Satisfaction Cold Calling 74