KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Percentage of traffic from organic search. Events created from organic search engine traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. Summit Augmented Reality For B2B Marketing in 2011? Lead Generation Programs That Work What Is The Future Of The Social Media Role?

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Only B2B

DECEMBER 16, 2022

Here are some B2B lead generation strategies to attempt in 2023. Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. If you’ve been struggling to acquire leads in 2022, don’t worry! B2B Lead Generation Fundamentals.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

markempa

AUGUST 12, 2013

Search engine marketing ads? Related Resources: B2B Marketing: 3 reasons for adopting video content into your marketing mix. Lead Generation: Content among the most difficult tactics, but also quite effective. Content Marketing: Slow, steady pay off for manufacturer. Promoted tweets?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KEO Marketing

OCTOBER 10, 2017

Another important consideration when developing a marketing budget that is often overlooked is resources. If your marketing mix is changing significantly from the current year to next year, you may need to rebalance your mix of in-house team members and outsourced resources.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? It also allows the marketer to track who is responding. Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Learn more at: [link]. Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

KEO Marketing

MAY 14, 2015

“By specifically tying SEO tactics to B2B marketing concepts, we’re able to help speed prospects along the sales cycle. We’re honored to be recognized for our expertise in this critical part of the overall marketing mix.”. Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . 91% of B2B marketers use content marketing ( source ). Include a call to action: Blogs can act as a unique lead generation vehicle.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 26, 2014

The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

Trackbacks & Pingbacks The 4 Cs of Social Media, de Michael Brenner | Tourism Revolution - Blog de turismo, socialmedia, marketing, estrategia y transformación. Una nueva visión del sector desde un total compromiso con él Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

Would you incorporate tweet chats into your marketing campaigns? Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 11, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

OCTOBER 28, 2010

With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 5, 2010

I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 2, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

KoMarketing Associates

SEPTEMBER 18, 2012

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.)

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

FEBRUARY 27, 2024

Components of a Marketing Campaign A successful marketing campaign comprises various crucial elements, each meticulously planned to achieve desired outcomes. Are you aiming for increased brand awareness, lead generation, or sales growth? For instance, maybe you wish to increase online sales.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

Marketing Insider Group

NOVEMBER 11, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. I would love to hear about yours if you attended or your thoughts on the above.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

JULY 1, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 9, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Third-party Media Online, print, radio, and TV media properties can still offer great opportunities to drive leads. As I mention in 5 Steps to Achieve Lead Generation ROI , it is important to negotiate pay-for-performance contracts with any media property to share in the risk.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession. It’s coming back a bit now but I think there is an appropriate mix. Have a great holiday season.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JUNE 22, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 19, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100