Visitor Queue

APRIL 15, 2022

Lead generation is tricky for all skill and experience levels, but understanding the basics of lead generation can greatly help you improve your marketing and sales tactics. Successfully generating leads will help your company drive revenue and growth, and gain a […].

Lead Gen 95

Lead Gen Lead Generation Leads Lead 95

markempa

AUGUST 25, 2014

Lead Generation: How to empower your program like Siemens Healthcare [Video]. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Marketing Research Chart: Most widely used lead gen tactics [MarketingSherpa Research Chart of the Week].

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Case Study Case Studies Lead Gen Studies 120

B2B Marketing Exchange

JANUARY 4, 2023

The post Step Aside, Traditional Lead Gen: Meet The Revenue Flywheel appeared first on B2B Marketing Exchange. Plus, Cosby shared insights into how a successful ABM strategy generated $5.7 million in five months using a revenue flywheel. Our Holiday Rate ends this week — register now to save up to $500!

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Lead Gen Blast Campaigns Leads Lead 52

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Unfortunately, an astounding 75% of lead-gen marketers do not have a formal lead-generation process, Doyle says. Click to enlarge.

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Lead Gen Tactics Sales Qualified Leads Trade Show 120

Hubspot

DECEMBER 16, 2021

Lead generation is the process of increasing audience interest in your business offerings through nurturing , with the end goal of converting people into customers after convincing them that what you offer will help them meet their needs. There is often confusion about demand gen vs. lead gen, and below we’ll go over the differences.

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Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation. Ready to boost your social media presence to drive more leads?

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Social Media Social Marketing Tactics B2B Marketing 127

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). For instance, if you have a sales cycle of up to 3 months and a contract value up to $25,000, this is more in line with B2B lead gen.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Contently

APRIL 13, 2017

There are two slides that I love in particular because they explain the biggest misconception in content marketing: that content is just another direct-response marketing tactic. If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed.

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Lead Gen Lead Scoring Lead Ranking ROI 147

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

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Lead Gen Lead Ranking Demand Sales Qualified Leads 52

SEMrush

DECEMBER 15, 2021

In this (un)gated content playbook, we’ll explore these conundrums and help you decide if it should become part of your tactical toolkit. There are also some tricky pros and cons for you to contend with.

Lead Gen 118

Lead Gen Leads Lead Marketing Qualified Leads 118

Aberdeen

APRIL 16, 2019

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. With the right approach and the right data , your lead gen engine can play an important role in ABM.

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Lead Gen Intent Data Account Based Marketing ABM 53

LeadSquared

SEPTEMBER 29, 2015

In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. The post Facebook Lead Gen Tactics for the Smart Marketer [Webinar] appeared first on LeadSquared. LeadSquared’s Digital Marketing Manager, Meenu Joshi ran the session.

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Lead Gen Facebook Webinar Metrics Tactics 52

KoMarketing Associates

AUGUST 2, 2017

In many instances, there is a disconnect between what marketers consider to be important objectives and the useful metrics they gather from certain tactics. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic.

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Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

MARCH 19, 2019

On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Utilize Sponsored Content Lead Gen Ads. With Lead Gen, advertisers are able to have a form directly in the ad.

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Linkedin Sales Qualified Leads High Quality Lead Tactics 137

TaylorMadeIn KEW

OCTOBER 7, 2018

I also worry that we become so focused on acquiring those leads that we neglect all those other activities that are marketing’s responsibility and ultimately also enable growth – namely strategy, research, segmentation, positioning, awareness, and customer insight and engagement.

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Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

Webbiquity

JUNE 7, 2018

And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI. SEO has the potential to drive torrents of traffic and new leads. B2B brands are looking to tap the increased social media penetration for generating more leads.

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Paid Content Lead Scoring Lead Ranking Lead Gen 276

Rev

JUNE 25, 2019

Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . An unvarnished view of what demand generation tactics and priorities deliver an ROI. Top Lead Generation Tactics. Which isn’t to say that it’s easy to get these tactics right on the first try.

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Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. Each article dives deep into specific product launches, best practices used and actionable tactics all marketing leaders can implement in their product launches.

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Resources B2B Marketing Planning B2B 136

Adobe Experience Cloud Blog

AUGUST 15, 2018

Without leads, we have no one to sell to. Lead generation is often divided into two categories: inbound and outbound. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising. Have you used prescriptive analytics for your lead gen strategy?

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Lead Gen Analytics Leads Lead 92

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. That’s why webinars become interesting as a lead generation tactic. Have webinars been successful in your lead-gen efforts?

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Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

The Point

OCTOBER 20, 2014

Yes, marketing technologies – and marketing automation in particular – make it easier than ever for companies to generate campaigns and leads. Ascend2’s research also reported that marketers view email as the least difficult lead gen tactic to execute.)

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Demand Generation Agencies Lead Gen Marketing Report Research 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

TowerData

SEPTEMBER 20, 2019

This month, we sponsored an event in San Francisco ramen shop The Story of Ramen, and they proved that old school, simple lead gen practices on a small scale can have a huge payoff. Here is what we loved about their lead gen tactics, their follow-up email, and what we can all learn from them.

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Lead Gen Leads Lead Marketing Qualified Leads 40

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

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Lead Generation Tactics Effectiveness Generation 120

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Martech

JANUARY 16, 2024

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Quality over quantity in lead gen : Understanding the importance of prioritizing leads value over volume and why a marketer’s focus should be on revenue growth.

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Webinar Metrics Lead Gen Privacy Marketing & Strategy 93

markempa

DECEMBER 3, 2012

My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Uncover qualified leads.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

Contently

JULY 12, 2016

Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business. Mistake #3: Gating all content.

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Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 60

Unbounce

NOVEMBER 21, 2021

5 Ways to Improve Your Email Lead Generation. Follow these five tips to captivate your leads with your emails: 1. Tailor your lead gen emails. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. Your subscribers sign up for your emails for different reasons.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Lead Gen Remains a Top Priority Among Marketers. List fatigue (36%) and deliverability (26%) also made the list.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Marketing Insider Group

DECEMBER 21, 2020

B2Bs don’t have time or money for tactics that don’t drive revenue. Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. The B2B marketing landscape has changed remarkably since digital tactics exploded in accessibility.

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Marketing Budget Marketing Budget Creation Budget Programs Research 352

markempa

MARCH 2, 2017

All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. Read on for five lead nurturing tactics that will help you move people who’ve expressed interest into sales-qualified opportunities. Empower your sales team to do nurturing.

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Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. If your existing lead generation technology is only an inbound solution that needs support from other outbound tactics, it can be challenging to consistently deliver or forecast pipeline.

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Lead Gen Vendors Lead Scoring Lead Ranking 53

markempa

JUNE 13, 2017

The job of marketing is to develop leads that match the buyer’s expectation to buy and the seller’s expectations to sell. Salespeople should not feel stuck with the old, worn-out tactic of cold-call prospecting. Jonathan Hyde stated, “Lead gen is part of both roles; it’s simply accomplished differently.

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Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Directive Agency

MAY 24, 2017

In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation. While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent.

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Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177