These Tech Tips Will Boost Event Lead Capture Success!

Lead Liaison

Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads. Rethinking Your Lead Capture Form.

Creative Uses for Lead Capture

Lead Liaison

Businesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows! is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads. We’ve rounded up seven creative uses for event lead capture using our system.

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Challenges With Event Lead Capture

Lead Liaison

New technology means there are more lead capture options out there than ever before, but they come with some challenges. It does it for less than half the price of the leading competitor. Lost Leads. It’s because the leads get lost in the shuffle.

Event Lead Capture Provider Lead Liaison Unveils New Resources for Trade Show Event Planning

Lead Liaison

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ , is set apart from competitors in the industry due to their extraordinary level of customer support. To access the Trade Show Preparation Checklist, click here.

Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Who is the lead retrieval provider? First, ask the show’s management who is providing lead retrieval.

The Anatomy of a Great Event Lead Capture Form

Lead Liaison

When exhibiting at a trade show or other marketing event, your lead capture form drives success. But without an effective and efficient event lead capture form, you’ll inevitably fall behind. Quickly and Easily Collect Basic Lead Info. Qualify Your Leads.

Lead Capture Provider Lead Liaison Announces Attendance at HCEAConnect 2019

Lead Liaison

Dallas, Texas – This week, lead capture provider Lead Liaison, announces their plans to exhibit at the Healthcare Convention & Exhibitors Association’s annual convention, HCEAConnect on August 17-20, 2019 in Miami, Florida. supports all methods of lead capture (i.e.

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Lead Liaison

Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. About Lead Liaison.

Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

Lead Liaison

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. Nursing Leads with Marketing Automation.

What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. What’s a lead capture page, and how do you use it to generate more leads?

Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App

Lead Liaison

Allen, TX – Lead Liaison, an innovative marketing and sales solution provider, is elevating the scope of B2B mobile software with a first ever, fully integrated lead capture app, conveniently named GoCapture!™. Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. Information is limited, but according to Lead Liaison’s engineers, GoCapture!™ About Lead Liaison.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. About Lead Liaison.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture.

Lead Liaison and Avery to Complement Event Lead Capture Solution

Lead Liaison

Dallas, Texas – Lead Liaison announces a relationship with Avery , the leading manufacturer of labels and badges. Known for their enterprise marketing and sales software, Lead Liaison is answering a significant need in the trade show industry as it relates to fully-integrated lead capture. The company launched an event lead management solution earlier this year, called GoExhibit!™, which is powered by their lead capture app, GoCapture!™.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive. About Lead Liaison.

How To Use Lead Capture Pages To Skyrocket Your Leads

Albacross

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. What’s a lead capture page, and how do you use it to generate more leads?

Four Trade Show Tips To Help You Succeed At Your Next Event

Lead Liaison

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. Before your big event, train your staff to observe the following rules of trade show booth etiquette: Offer a genuine, sincere, friendly greeting.

GoExhibit! Enhancements Released As Peak of Trade Show Season Nears

Lead Liaison

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. When event managers give their reps access to the mobile lead capture app, they can now customize the invitation. now supports nearly every method of lead capture. About Lead Liaison.

Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. On your lead capture form.

How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now! What was the most useful part of our lead capture form? What was the least useful part of our lead capture form?

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. We’ll save the “gear” topic for another day…today we’re thinking about LEADS! The answer: leads (duh). Marketing teams generate leads, and sales teams pursue them. Map Out Your Lead Management Process.

Creative Strategies for Your Next Trade Show or Marketing Event

Lead Liaison

Looking for creative strategies to use at your next trade show or marketing event? Consider how you’re going to capture leads at the event (badge scan, business card transcription, upload registrants, manual form fill, etc.).

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Capture detailed lead information.

9 Trade Show Booth Design Ideas to Delight Visitors [Infographic]

Lead Liaison

Social media may have transformed the way that brands and customers engage with one another, but trade shows persist as a cornerstone of face-to-face marketing. A striking design is arguably the most important factor when it comes to attracting these open-minded, warm leads into your booth.

How to Prepare for a Marketing Event

Lead Liaison

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. If you don’t have a booth contact your local print shop and inquire about trade show or event displays. Lead Capture.

3 Reasons Why You Should Think Twice Before Renting a Trade Show’s Lead Retrieval System

Lead Liaison

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . A One-Size-Fits-All Lead Retrieval System.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. Generating and nurturing trade show leads.

40 Event Marketing Statistics

Lead Liaison

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. 63% of marketers use tradeshows as a form of lead generation ( source ). calls to close a sale without an exhibition lead, and only 3.5

7 Interactive Lead Generation Ideas to Try at Your Next Trade Show

Lead Liaison

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. We’ve rounded up a few interactive lead generation ideas that you can use to maximize the success of your next trade show. Interactive Lead Generation Idea #1. Interactive Lead Generation Idea #2.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. And if you don’t follow up with this leads they’re probably not gonna come back to you.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Kwanzoo says this versatility addresses some critical pain-points for marketers, including needs to create content and capture data across multiple channels and to create more personalized interactions.

Here’s Why You Should Consider Text Message Marketing in Your Post-Show Follow-Up

Lead Liaison

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. You want an omnichannel approach before, during, and after the trade show. How About After The Trade Show?

Akkroo Acquired By Integrate for $34M

Lead Liaison

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers.

Lead Liaison Announces Attendance at EXHIBITORLIVE 2019

Lead Liaison

Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close. Lead Liaison will present exciting new capabilities such as NFC badge scanning, voice recording, branding capabilities, registration and badge printing, and more.

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Technology to Support Lead Nurturing Strategy.

Perfecting Event Follow Up

Lead Liaison

Email correspondence as soon as possible after collecting the lead. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval. You will ideally be using a full featured event lead capture solution.

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Integrate Acquires Akkroo Upgrading B2B Events

Valasys

The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. This will help in boosting the pipeline through the acceleration of lead follow-up.

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10 Things Event Managers Should Do During A B2B Event

Lead Liaison

We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Then, use this as a part of your “trade show kit” going forward.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.

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