Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ad Agencies Work Management 111

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Get the daily newsletter digital marketers rely on.

Enterprise Management 83

Enterprise Management Marketing Management Vendors RFP 83

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 102

Paid Search Agency Marketing AI Work Management Marketing Management 102

chiefmartech

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. It turns out that SaaS companies are hard to kill.

Long Tail Marketing 131

Long Tail Marketing Work Management Marketing Management Product 131

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 146

Work Management Marketing Management Social Media Stats 146

seo.co

MAY 10, 2021

As digital marketing continues to grow in popularity, the demand for SEO has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How does the platform ingest and manage offline marketing data?

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Digital Asset Management 88

Digital Asset Management Work Management Marketing Automation Services Marketing Management 88

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 115

Account Based Marketing Marketing Automation Services Marketing Management Vendors 115

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Even better? Tools for Improving Your PPC Workflow. AdEspresso.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. Additional reading.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 107

Marketing Attribution Enterprise Management Work Management Marketing Management 107

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Why we care. Data and identity.

Marketing Management 88

Marketing Management Advertising Agencies Psychographics Paid Search Agency 88

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. How about content that supports career growth and development, too?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Marketing AI 133

Marketing AI Paid Search Agency Generation Enterprise Management 133

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. Customer Support for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Tactics 101

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. The real question is, which software out there is right for your particular needs? .

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Get the insights 1.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. That’s down from 42% last year and 58% in 2020.

Marketing Management 97

Marketing Management Paid Search Agency Marketing Automation Services Gartner 97

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Vendors 109

Salesforce Marketing Cloud

DECEMBER 4, 2023

When customers contact your service team, they want help fast. According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention. Why is customer support important?

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108