Scoop.it

SEPTEMBER 7, 2022

That is why it is important to balance your marketing portfolio and segment your offering. E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Consider hosting free webinars.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Unbounce

SEPTEMBER 16, 2021

These ad formats rely on short, impactful copy that sends the right message and captures user intent. As you may have heard, Pay-Per-Click (PPC) is a competitive game. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

MAY 25, 2020

Here’s a glimpse of how they obfuscated their locked content to increase email subscribers: The point is that when it comes to the variety of campaigns you can build, OptinMonster provides the most options. So after a few back and forth emails, we finally get to the root of the question. American Express. TripAdvisor. Among others.

Trigger Marketing 77

Trigger Marketing Lead Ranking Pricing Price 77

Engagio

DECEMBER 28, 2020

But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little, and we’ve learned a lot. What is your best advice for people to succeed with ABM in 2021? Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Terminus

APRIL 26, 2022

Think: new product announcements, case studies, or downloadable content. Lock in on the platform that will tell your story. Ads + chat, web personalization, and/or email signature marketing creates a connected account experience that will increase intent, engagement, and drive pipeline. Intent is critical for preventing churn.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Hubspot

MARCH 6, 2018

One study found that while Chubbies’ messages had slightly lower inbox placement rates , their “fun and unusual friendly forms” saw higher read rates and lower “delete without reading” rates. Caps lock text? Before you break any email marketing habits or best practices, it’s important to first understand why they work. Personalization?

Email Marketing 78

Email Marketing Paid Search Agency Click Rate CAN-SPAM 78

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. Buzzvil analyzed the 5.4 Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Moz

FEBRUARY 7, 2019

Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. It knows the intent of the keyword, and therefore it's presenting results that make sense for that intent. Click on the whiteboard image above to open a high resolution version in a new tab!

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Optinmonster

JANUARY 23, 2024

The key to personalizing user experience is to think about your visitors’ intent or the page they are on at the time of their browsing. When the movie comes up, everything around you goes dark. This automatically leads the audience to bring their full focus to the screen. It’s the same with lightbox popups.

Lock-In 52

Lock-In Lead Scoring Lead Ranking Intent 52

Heinz Marketing

MAY 11, 2020

This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. Kevin walks me through the many changes and pivots they have made in recent months. It’s a lot of change– changing how they communicate with customers, changing their content strategy.

Top of Funnel 82

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 82

Salesforce Marketing Cloud

MAY 16, 2023

Segmentation was once an important tactic of customer intimacy, but not anymore. A recent McKinsey study revealed that companies that shine at personalization prioritize long-term growth drivers and customer lifetime value over short-term wins. What is customer intimacy, and why is it relevant now? That’s customer intimacy.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management Loyalty 98

FunnelEnvy

MARCH 17, 2020

Controlled experiments are used in testing the effectiveness of new medicines, academic/scientific studies, and of course in marketing. While A/B testing is a critical tool in your optimization program it shouldn’t be the only option on the table. For this discussion, we want to focus on two different techniques. Pros and Cons of A/B Tests.

Lock-In 52

Lock-In Allocation Lead Ranking User-Generated Content 52

Optinmonster

APRIL 13, 2020

With OptinMonster, you can optimize your popular pages by creating customized offers for them, and displaying those offers using exit-intent (or another trigger). Your lead magnet could be a checklist, eBook, mini-course, case study… basically anything that relates specifically to the topic of that page or post.

eCommerce 105

eCommerce Display Rules Opt-out 105

Single Grain

JUNE 6, 2019

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. Click here to download it for free right now! 1) Ensure Fast Loading Time of the Application.

Design 108

Design Lead Ranking Conversion Marketing Websites 108

Optinmonster

SEPTEMBER 23, 2021

Exit-Intent® Technology : Recover and re-engage abandoning visitors as they’re actively leaving your website. Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. Ready to see for yourself?

eCommerce 124

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 124

DAGMAR Marketing

JUNE 14, 2019

Matching the intent of your prospect search is the key to the success of your paid ad campaigns. Your options to manage the relevance of your campaign include but are not limited to: Campaign structure Keyword choices & match types Negative keywords & lists Ad group segmentation Ad copy development Ad Type Landing pages CTR.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78

Heinz Marketing

OCTOBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Paul: Yeah, it’s crazy.

Top of Funnel 61

Top of Funnel Enterprise Management Budget Programs CMO 61

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Marketing Insider Group

SEPTEMBER 20, 2021

Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. The way to do it is through customer segmentation , or the division of your audience into smaller groups based on characteristics and needs. Sounds awesome, right? Quick Takeaways. But this just isn’t true.

Top of Funnel 282

Top of Funnel Lead Ranking Content Marketing Work Management 282

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. it is a sexy, sexy look on you.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Software 119

Hubspot

FEBRUARY 11, 2013

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. 2) Or just spend your time on the wrong social networks. Research smesearch.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28