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How to Create Customer Profiles to Reach Your Target Audience

Convince & Convert

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers. How Customer Profiling Can Increase Sales.

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. The easiest way to see Google+ in numbers. 2) Circloscope.

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31 free social media templates that will elevate your workflows

Sprout Social

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Product launch checklist Social media is the new mall.

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3 Ways to Build A Strong LinkedIn Content Strategy Today

EveryoneSocial

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Let them do it, or get left behind as employees at your competitors dominate the social feeds. Need some convincing? We’ve got you covered.

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How to Network to Your Next Client: 5 Dos, 5 Don’ts, 5 Great Examples

ClearVoice

But now you need clients to help pay the bills. Sure, there are places you can turn such as ClearVoice that can send qualified client leads your way. That’s where networking comes in. Targeting new clients who can become part of your success story. 5 worthwhile networking strategies that work. The hustle.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. So far as I know, none of them maintains a permanent copy of a client’s own customer file, which is the essence of being a Customer Data Platform.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

When monitoring performance using HubSpot, you'll have insights on your customers through their entire journey, as well as which marketing messages perform the best among your audiences. This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign.