Martech
OCTOBER 30, 2024
I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).
markempa
DECEMBER 4, 2024
They have sophisticated tech stacks, complex automation, and detailed processes. But if you ask them to describe their ideal customer precisely, they will give vague generalities about company size and industry. The Fear of Focus Let me share a story that might change how you think about your ICP.
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The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.
Zoominfo
OCTOBER 24, 2024
And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Webbiquity
JULY 23, 2024
It offers a way to enhance marketing efforts with better personalization, automation, and customer insights. They help create more targeted campaigns and improve customer engagement. Customer Segmentation: With AI, marketers can segment audiences more precisely, which improves targeting and effectiveness. For instance, Copy.ai
Marketing Insider Group
AUGUST 26, 2024
This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. This can involve creating an Ideal Customer Profile or buyer persona for each audience type. Awareness efforts can take on many different forms.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Profile Branding Tips for Your Sales Team.
Advertiser: ZoomInfo
Today, many B2B companies use ABM teams or technologies to make sales. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Account-based marketing (ABM) is a key strategy for driving sustainable growth.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. How the TEAM framework relates to an effective go-to-market strategy and plan.
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