Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

OCTOBER 13, 2020

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. For reference, here are a few instances of contextual marketing in the HubSpot CRM that you may have already incorporated into your strategy (and just didn’t know the name of the concept!)

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. The first webinar is always the hardest.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

JULY 23, 2020

A wonderful way for two companies to partner together, co-marketing can create opportunities for businesses to reach new audiences and delight existing audiences at the same time. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

JUNE 23, 2020

For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period. For any given event, there are a handful of competing webinars, live streams, or Q&As that discuss similar topics. Be clear about what the audience will see.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Valasys

SEPTEMBER 22, 2023

With the digital realm becoming increasingly saturated, it’s more important than ever for businesses to find innovative ways to connect with their target audience. One strategy that has gained significant traction in recent years is B2B influencer marketing. Top B2B influencer marketing strategy 1.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hubspot

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. There’s a lot to like about the webinar.

Course 53

Course Webinar Metrics Top of Funnel Work Management 53

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. This is a classic example of lead generation, as it captures the attention of a broad audience with a relevant piece of content.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

APRIL 9, 2020

Here, we're going to explore the five major goals you should consider when creating and implementing a marketing strategy. When it comes to creating a strategy around this goal, consider the kinds of places where your target buyers spend the most time. to see the status of popular posts and your follower metrics.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Envy

SEPTEMBER 30, 2022

When paid media is running, do you see a lift in direct, organic and social traffic? Webinar fatigue is rising. You need to understand your customer's pain point, have good speakers and get creative to make the webinar more interactive (think gamification, questions and fun). When doing an online event, do it well.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? As a sanity check, I did some research on this issue.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. LinkedIn and cold calling are still effective B2B marketing strategies. Email Marketing.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Top Rank Marketing

NOVEMBER 13, 2023

Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 1: Reassess Your Keyword Strategy.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Televerde

MAY 30, 2022

To keep your business growing, you need effective lead generation strategies. You need to have a clear, purpose-driven lead generation strategy to bring in the customers and revenue your business needs to thrive. Let’s explore some of the best lead generation strategies that your business should use to get you through 2022.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” When it comes to inbound marketing, buyer personas help guide content development, determine how to best reach your target audience, and define their interests, needs, and wants. Buyer Personas.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Hinge Marketing

FEBRUARY 18, 2016

Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. But, when done effectively, videos and webinars boost web traffic and may speed the conversion from prospect to customer. Webinars introduce you to your prospects.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Marketing Plans 48

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

LeadSquared

NOVEMBER 8, 2016

As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). You can access all previous marketing webinars here.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Each lever lends itself to a specific strategy.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

ClearVoice

OCTOBER 14, 2022

Data is key to adapting and adjusting your content marketing strategy for success. Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Outgrow

SEPTEMBER 12, 2022

Looking for some proven B2B demand generation strategies to boost your business? So, without further ado, let’s have a look at some of the best B2B demand generation strategies that top brands use to grow! B2B Demand Generation Strategies That Top Brands Use to Grow. Podcast – HubSpot. HubSpot is one such brand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward the same end goal. Email and events are still ranked as some of the highest lead generation practices for B2B brands. To some degree, it still is.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

nDash

MARCH 29, 2022

In this interview, we talk about finding motivation, identifying strategy, content trends, and Nicole’s new on-demand content strategy course. Typically, I’d work with these clients on a 1:1 content strategy engagement, but I can only handle so many of those in a given time period. Welcome back to the nDash blog!

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98