Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 78

Marketing AI Top of Funnel Lead Scoring Lead Ranking 78

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Hubspot

AUGUST 28, 2019

Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. 1. ." - Dan Tyre, Director of Sales, HubSpot. Let's face it. One quarter?

Stats 99

Stats Hubspot Urgency Marketing Sales Cycle 99

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

FEBRUARY 9, 2022

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Do your sales reps need real-time access to marketing data? Does management support this purchase?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Hubspot

APRIL 8, 2020

At HubSpot, we’re asking ourselves the same questions many of you are: What now? From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data? What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Sell, sell, sell.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Most Creative Use of Video For Prospecting.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Lake One

JANUARY 11, 2021

But a growing category of tools, sales automation, is picking up steam as remote and digital sales strategies become more mainstream. Truth be told, marketing and sales automation working together is a one-two punch. A strong sales and marketing alignment from strategy through technology can be a game-changer for revenue teams.

Automation 52

Automation Marketing Automation Services Work Management Paid Search Agency 52

Vidyard

OCTOBER 11, 2018

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. People LOVE video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. The new Vidyard Autumn 2018 update takes “personal” to the next level.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Hubspot

NOVEMBER 14, 2018

But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. According to research from InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate high-quality leads.

Webinar Metrics 77

Webinar Metrics Sales Management Top of Funnel Lead Scoring 77

Vidyard

JANUARY 16, 2018

Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

Video Marketing 65

Video Marketing Tips Response Rate Sales Cycle 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JANUARY 16, 2018

Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

Video Marketing 74

Video Marketing Tips Response Rate Sales Cycle 74

Strategic-IC

OCTOBER 9, 2018

Want to understand how video can transform your sales process? Learn more about the Top Trends Disrupting B2B Sales and Marketing, and book your space here. How Real Sales Professionals Are Selling With Video. Curious what results actual sales teams have seen after using video during the sales cycle?

Video Marketing 67

Video Marketing Tips Response Rate Marketing Prospects 67

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

JANUARY 16, 2018

Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video. Evan Ebert — Fannit.

Video Marketing 71

Video Marketing Tips Response Rate Marketing Prospects 71

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Another bright spot for sales teams last week was email.

Advertising Benchmark 93

Advertising Benchmark Budget Programs Open Rate Response Rate 93

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. Process scaling.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Vidyard

JANUARY 16, 2018

Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video. Ryan O’Hara — LeadIQ.

Video Marketing 50

Video Marketing Tips Response Rate Sales Cycle 50

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Vidyard

APRIL 4, 2017

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. People LOVE video.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

NOVEMBER 8, 2017

If modern B2B sales is a game of earning attention, most salespeople don’t know how to play nicely. But after several notes and no response, you get frustrated. In sales, your best hope is to send the digital equivalent, which is shown to increase response rates by up to 3x. What do you do? You pass a note.

Business 57

Business Response Rate Sales Cycle CAN-SPAM 57

Sprout Social

AUGUST 19, 2020

This seamless experience will work wonders on your customer satisfaction rate as well as conversions. If you’re selling a service or have a longer sales cycle, Facebook Messenger can help create additional, personalized touchpoints and drive increased conversions. Building trust in your brand.

Facebook 143

Facebook Business Paid Search Agency Work Management 143

Hubspot

JUNE 2, 2020

They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). Follow along with this guide and download these persona templates to simplify this process. Marketing Margie. Accounting Alan.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. Passing those unqualified leads directly to your sales team is one of the reasons sales hates marketing.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Hubspot

FEBRUARY 16, 2012

Lead nurturing is a crucial part of your marketing and sales success. With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. But how do you do that?

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28