Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. 3 Keyword Research Trends to Reshape Your Content Optimization.

Lead Ranking 102

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 102

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization. Technical Optimization. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. Why Should You Optimize for Featured Snippets? 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Using Keyword Optimization In this next case study, you’ll see how AdEspresso keyword-optimized their blog posts, resulting in a 203.5% If you do, Google will reward you.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. What are your strategies for optimizing your blogs for SEO? Did we miss any?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. They found that out of all the generations, Gen Z has the highest preference for long-tail queries.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. How you actually do it hasn''t.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 4, 2010

Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Why Optimize for Local Search? Source: HubSpot via Google ) Tweet This Stat! How to Optimize for Local Search on Your Website.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. Optimize meta titles and descriptions via testing tools such as Sanity Check. Run a technical audit and optimize accordingly. The Facebook ad campaigns of "The Broze Fellaz" have been built and optimized for driving content opt-ins.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Yet there comes a tipping point at which your SEO-optimized digital assets provide exponential returns. Your SEO-optimized pages create a perpetual flow of traffic. Really, the answer to "when" is "always."

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 15, 2018

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". A lot of writers think they need to 'SEO-optimize" their writing style, but if you're a good writer, you're already doing a lot of things right without realizing it.". data and opportunity.

Keywords 88

Keywords Hubspot SEO Research 88

Convert

MAY 12, 2022

Talia Wolf , Founder and Chief Optimizer, Getuplift. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. Shopify Store Search Engine Optimization Checklist. But as you scale, it is impossible to track and optimize hundreds of product pages manually.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

MARCH 26, 2013

A lot of marketers are interested in keeping tabs on their competitors' search engine optimization (SEO). do you know who shows up, and where, in the SERPs? To understand how you want to stand out from your competitors in the SERPs, you have to understand your buyer personas, first. Articulate your buyer personas.

SEO 28

SEO SERP Buyer Personas Allocation 28

Single Grain

JUNE 26, 2020

Optimize for Voice Search. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 8, 2011

If you've outsourced your search engine optimization to an agency, you probably have an idea of how complicated it is (that's why you outsourced it, right?), A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. How Can I Optimize My Holiday Campaigns for Success? It seems like just about everyone is rushing around this time of year.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Optimize Your Headlines. Well, not exactly.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Image source: HubSpot. Don’t make your categories obscure or unique.

Top of Funnel 305

Top of Funnel Paid Search Agency Companies Marketing Automation Services 305

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Rediscovering our momentum meant completely changing the way we plan, write, and optimize content. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

DECEMBER 12, 2011

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Connect with HubSpot :

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2012

Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Connect with HubSpot : Stay Active in Social Media.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. When you’re improving your website for SaaS, you’ll be optimizing all your content.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87