Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

Launch Marketing

NOVEMBER 15, 2023

The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 118

Lead Gen Paid Content Social Media Sales Qualified Leads 118

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Here are several impressive video marketing stats : 86% of businesses use video for marketing. 93% say it’s an integral part of their strategy. Source: Wyzowl.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 165

Social Networks Business Work Management Social Media 165

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 95

Lead Generation Paid Content Social Media Generation 95

Spiralytics

MAY 30, 2024

These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. Each type has a different audience, and as such, you should know how best to reach out to them. Understanding these categories helps you tailor strategies to reach for the most used social media platform in the Philippines.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 99

Branding Brand Identity Advertising Agencies Lead Ranking 99

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. And, we don’t mean that in an “it builds character, you’ll thank us later” kind of way. How to Generate an Email List for Free With Social Media 1.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Contently

MAY 20, 2024

Get Cozy With Google Search Console First, take some time to get comfortable with using Google Search Console. It offers insights into your website’s overall performance —from the keywords it’s ranking for to how to fix performance issues and how it stacks up against competitors. That’s where technical SEO comes in.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. How has it been for you? Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Image: Sprinklr.

Digital Asset Management 130

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 130

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. By implementing the right strategies , manufacturers can drive leads and achieve business growth through social media. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Brand Identity Branding 78

SocialPilot

JANUARY 21, 2024

Dive in to learn how to do hotel social media marketing. An engaging Instagram post flaunting your hotel’s tranquil spa or a vivacious tweet about your bar’s signature cocktail not only showcases your distinctive amenities but also brings your brand’s narrative to life.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 101

B2B Marketing Budget Programs Spending B2B 101

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

FMG Suite

MAY 23, 2024

Add a “Schedule Meeting” Button to Your LinkedIn Profile Like your website, your social media profile is optimized to act as a first introduction to your brand, which has the potential to generate leads. Choose how you’d like to add Calendly to your site and select Continue. Focusing on the big picture is essential.

Tips 52

Tips Ideal Customer Profiles Lead Scoring Lead Ranking 52

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 122

Branding Brand Identity FAQ Social Media 122

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content.

Marketing Strategy 112

Marketing Strategy Marketing & Strategy Planning Work Management 112

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 118

Trust Marketing B2B Marketing Linkedin Advertising Agencies 118

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Then, presenting it strategically.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Navigate the Channel

DECEMBER 7, 2023

Use video to tell a story that highlights each benefit. RELATED: How to Create Engaging Video Content for Your Brand Spark Discussions with Influencers Targeting the right people is key in B2B marketing, and influencers are the people who know all the right people. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Most experts will tell you there’s no right way to do it. And we agree!

Social Media 97

Social Media Features Media Curation 97

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 61

Branding Brand Identity Advertising Agencies Lead Ranking 61

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. The Conversation U.S.

Paid Content 119

Paid Content B2B Marketing B2B Planning 119

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 100

Webinar Metrics Tips Marketing AI Social Media 100

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

SocialPilot

JANUARY 31, 2024

These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Industry niches that used to stick to their same old marketing schemes are not experimenting. Imagine the profit you can generate by combining these two different segments of businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Launch Marketing

JULY 14, 2021

In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. Even the New York Times (with 49.9M

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173