Google and Product - B2B Marketing Zone

Google favors helpful content over search engine-first in new update

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. Danny Sullivan , Public Liaison for Search, Google. For a deep dive into these changes read this analysis on Search Engine Land.

Google

Google Lead Scoring Lead Ranking Aggregators

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content

Paid Content Keywords Search Marketing Paid Search Agency

Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance

Launch Marketing

MAY 25, 2022

Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”.

Social Media

Social Media Optimization Media Keywords

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” ” Why?

Social Media

Social Media Search Marketing Social Marketing Optimization

Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 5, 2022

Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.

Google

Google Product SEO

Google Updates Product Structured Data Documentation via @sejournal, @martinibuster

Search Engine Journal

APRIL 18, 2023

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

Google

Google Product SEO

Move Over Google, There’s a New Search Engine in Town

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google

Google Paid Search Agency Mobile Advertising Curation

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP

SERP Features Google Top of Funnel

Google December 2021 Product Review Update via @sejournal, @martinibuster

Search Engine Journal

DECEMBER 1, 2021

Google announced the rollout of a Product Review Update that will last during three entire weeks. The post Google December 2021 Product Review Update appeared first on Search Engine Journal. Happy Holidays or bad timing?

Google

Google Product SEO

Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

Search Engine Journal

JULY 29, 2021

Google's John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.

Google

Google Product SEO

The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

NOVEMBER 11, 2022

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

Google

Google Tools Product Best Practices

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 8, 2021

Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal.

Pricing

Pricing Price Google Product

Google Makes It Easier To Get Products In The Shopping Tab via @sejournal, @MattGSouthern

Search Engine Journal

NOVEMBER 16, 2022

Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In The Shopping Tab appeared first on Search Engine Journal.

Google

Google Product eCommerce SEO

Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 11, 2023

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal.

Google

Google Product SEO

Google July 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

JULY 27, 2022

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google

Google Product SEO

Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 24, 2023

Google's Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.

Optimization

Optimization Google Product Tips

Google Readying A Product Review Algorithm Update For August via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 18, 2022

Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A Product Review Algorithm Update For August appeared first on Search Engine Journal.

Google

Google Product SEO

Google Expands Eligibility for Product Rich Results via @sejournal, @martinibuster

Search Engine Journal

SEPTEMBER 14, 2022

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results. The post Google Expands Eligibility for Product Rich Results appeared first on Search Engine Journal.

Product

Product Google Aggregators SEO

Improve Your Google Ranking with Search Intent & Optimization

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? Or are they searching for a specific individual or business?

Intent

Intent Optimization Google SERP

Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Step 1: Claim Your Business on GMB.

Google

Google Mobile Advertising Business Work Management

SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

Paid Search Agency

Paid Search Agency SEO Allocation Google

How to Build a Digital Product Brand That Lasts

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management

Digital Asset Management Product Brand Identity Branding

How do you migrate to a new site search engine?

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. How many searches?

Clickthrough

Clickthrough Elasticity Click Rate Sample

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? .

Lead Generation

Lead Generation Paid Search Agency Google Ads

Google Updates Product Structured Data Guidance via @sejournal, @martinibuster

Search Engine Journal

JUNE 27, 2022

Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results. The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.

Google

Google Product High Quality Lead SEO

How To Help Google Rank Products With Duplicate Descriptions via @sejournal, @martinibuster

Search Engine Journal

JANUARY 8, 2022

Google's John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first on Search Engine Journal.

Google

Google Product SEO

Research On 150,000 Product Queries Reveals Changes in Google SERPs via @sejournal, @martinibuster

Search Engine Journal

OCTOBER 12, 2022

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce. The post Research On 150,000 Product Queries Reveals Changes in Google SERPs appeared first on Search Engine Journal.

SERP

SERP Research Google Product

Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 27, 2022

Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish Rolling Out appeared first on Search Engine Journal.

Google

Google Product Companies SEO

Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

Search Engine Journal

AUGUST 18, 2021

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

SERP

SERP Google Product SEO

Google on Using Duplicate Manufacturer Product Descriptions via @sejournal, @martinibuster

Search Engine Journal

SEPTEMBER 24, 2021

Google's John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google

Google Product eCommerce SEO

Google On Use Of Product Structured Data For A Services Business via @sejournal, @martinibuster

Search Engine Journal

FEBRUARY 13, 2023

John Mueller's answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.

Google

Google Service Product Business

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Search Engine Journal

DECEMBER 28, 2021

Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal.

Google

Google Product Marketing Websites SEO

Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson

Search Engine Journal

FEBRUARY 23, 2022

Google Merchant Center introduced a new attribute called the short title. The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal. Learn how this differs from the title attribute and when to use it.

Google

Google Ads Product

Antitrust trial over Google search set to open

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising.

Google

Google Ad brokers Search Marketing Privacy

New Google Algorithm Update Aimed At Product Reviews via @sejournal, @MattGSouthern

Search Engine Journal

MARCH 23, 2022

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post New Google Algorithm Update Aimed At Product Reviews appeared first on Search Engine Journal.

Google

Google Product Ad Building SEO

5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Search Engine Journal

SEPTEMBER 22, 2021

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. The post 5 Steps to GMB Products Set-Up via Google Product Editor appeared first on Search Engine Journal. Here's how.

Product

Product Google Landing Pages Service

Google testing tools to provide more personalized shopping experiences

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Google is testing Style Recommendations, now accessible to signed-in U.S. What Google is saying. Brand preferences.

Google

Google Personalization Tools Marketing AI

6 Ways to Optimize Your Product Review Pages for Google via @sejournal, @krisjonescom

Search Engine Journal

AUGUST 12, 2021

Product reviews are essential for consumers, in Google's eyes. The post 6 Ways to Optimize Your Product Review Pages for Google appeared first on Search Engine Journal. Learn how to make yours stand out, rank higher, and convert more buyers.

Optimization

Optimization Google Product SEO

What do SEO platforms do and how do they help marketers get found on search engines?

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land.

Enterprise Management

Enterprise Management Marketing Management Search Marketing Lead Ranking

How Google Pros & Cons Update Impacts Product Review Sites via @sejournal, @martinibuster

Search Engine Journal

AUGUST 8, 2022

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.

Google

Google Product SEO

How to Add Your Business to Google

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online. What is Google My Business ?

Google

Google Business Ideal Customer Profiles Work Management

Google September 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 20, 2022

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google

Google Product SEO

Google Recommends Original Photos For Product Reviews via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 8, 2022

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original Photos For Product Reviews appeared first on Search Engine Journal.

Google

Google Product Order Research

July 2022 Google Product Reviews Update Is Underway

RebelMouse

AUGUST 1, 2022

Google began to roll out the fourth installment of its product reviews update on July 27, 2022. This update, fittingly called the July 2022 Product Reviews Update, should take two or three weeks to roll out. The search engine first launched the product reviews update in April of 2021.

Google

Google Product Click Rate High Quality Lead

Google favors helpful content over search engine-first in new update

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

Webinars

Trending Sources

Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance

Webinars

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Google Updates Product Structured Data Documentation via @sejournal, @martinibuster

Move Over Google, There’s a New Search Engine in Town

Understanding Google SERP Features in 2021: The Complete Guide

Google December 2021 Product Review Update via @sejournal, @martinibuster

Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

Google Makes It Easier To Get Products In The Shopping Tab via @sejournal, @MattGSouthern

Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

Google July 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern

Google Readying A Product Review Algorithm Update For August via @sejournal, @MattGSouthern

Google Expands Eligibility for Product Rich Results via @sejournal, @martinibuster

Improve Your Google Ranking with Search Intent & Optimization

Get Your Business Listed on Google: The Complete Guide

SEO vs. Google Ads: Where Should Marketers Invest?

How to Build a Digital Product Brand That Lasts

How do you migrate to a new site search engine?

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

Google Updates Product Structured Data Guidance via @sejournal, @martinibuster

How To Help Google Rank Products With Duplicate Descriptions via @sejournal, @martinibuster

Research On 150,000 Product Queries Reveals Changes in Google SERPs via @sejournal, @martinibuster

Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

Google on Using Duplicate Manufacturer Product Descriptions via @sejournal, @martinibuster

Google On Use Of Product Structured Data For A Services Business via @sejournal, @martinibuster

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson

Antitrust trial over Google search set to open

New Google Algorithm Update Aimed At Product Reviews via @sejournal, @MattGSouthern

5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Google testing tools to provide more personalized shopping experiences

6 Ways to Optimize Your Product Review Pages for Google via @sejournal, @krisjonescom

What do SEO platforms do and how do they help marketers get found on search engines?

How Google Pros & Cons Update Impacts Product Review Sites via @sejournal, @martinibuster

How to Add Your Business to Google

Google September 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Google Recommends Original Photos For Product Reviews via @sejournal, @MattGSouthern

July 2022 Google Product Reviews Update Is Underway

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