DiscoverOrg

AUGUST 14, 2018

There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet). Getting past classic anti-bounce techniques (increasing page speed, providing clean design, etc.), Personalize your website for your best segments.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet). Getting past classic anti-bounce techniques (increasing page speed, providing clean design, etc.), Personalize your website for your best segments.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

LeadSloth

MARCH 16, 2009

The form builder works different from some higher-end systems that actually host the entire landing page for you. ActiveConversion generates HTML code for you, so you can include it in a page on your own website. Salesforce.com integration. Website sessions are added to the salesforce.com Lead record. Form builder.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. This particular constellation of features is far from random.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Since Genius has highlighted the issue, let's dive into its Web tracking.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Webbiquity

MARCH 9, 2017

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Google Review Count: 231. Google Review Count: 217. Google Review Count: 281. 2 ) Google Forms. Google Review Count: 260. Google Review Count: 189. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Customer Experience Matrix

DECEMBER 3, 2008

Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pricing details are published on their Web site – which is itself typical of SMB products.)

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Webbiquity

JULY 10, 2018

Fonts: When you’re ready to venture beyond Arial, Verdana, and Georgia, tools such as Google Fonts , Font Squirrel , and WhatTheFont expand your horizons with hundreds of original font choices. All of these tools handle basic rank tracking across Google, Bing, and Yahoo!, on-page SEO. Google Analytics integration.

Paid Content 215

Paid Content CMS Development Design Optimization 215

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 4) Leverage lead generating and lead nurturing tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Biznology

NOVEMBER 15, 2018

One recent client saw a significant increase in conversion rate by streamlining content on their key landing pages to focus solely on answering customer questions. This might seem silly, but it’s amazing how many landing pages I see that don’t make it clear what I’m supposed to do after engaging with their content.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Webbiquity

APRIL 27, 2017

Google Review Count: 344. Google Review Count: 168. Google Review Count: 145. Google Review Count: 141. Owned by Salesforce.com. Google Review Count: 114. Google Review Count: 210. Google Review Count: 185. Customer Service Management Tools. 1) HelpScout. 2) Zendesk. ” — AppStorm.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Hubspot

JUNE 24, 2010

Do you experiment with new landing pages, keywords and SEO terms on a regular basis? Because Web-based marketing and social media tools are often less expensive, easier to use and more effective than traditional marketing alternatives. Are you taking advantage of new ways to market your company? But don’t despair.

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 27, 2012

Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. This is the same as Pardot’s direct-sold prices.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

DECEMBER 29, 2009

Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients. LoopFuse will also provide tags that can be placed on other pages on a client’s Web site to track and report on Web page visits. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Digital B2B Marketing

JUNE 7, 2012

LPO : Landing Page Optimization. Salesforce.com. A URL created for a single person, allows both a personalized first impression as well as personalized messaging on a landing page or site in 1-1 marketing programs. GA : Google Analytics. Calculated as cost divided by leads. RTB : Real Time Bidding.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Lead Liaison

MAY 1, 2018

Business Operations: Google. Task Management: OneFocus™ , Trello , Google. In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Business Operations: Google. Task Management: OneFocus™ , Trello , Google. In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. That’s landing page optimization. Google got the process streamlined. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Customer Experience Matrix

JUNE 17, 2009

It can also direct visitors who complete a form to another Web page. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. This makes it much easier than usual to test alternative components within landing pages and elsewhere on the site.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

WebMarketCentral

SEPTEMBER 21, 2009

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Webbiquity

MAY 9, 2017

Google Review Count: 233. Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Hubspot

SEPTEMBER 17, 2012

Facebook and Google alone are constantly changing, introducing new features and services, and sundowning old ones. Well, take a look at Salesforce.com's AppExchange. This is a guest post written by Scott Brinker, the co-founder and CTO of ion interactive , a provider of advanced landing page and microsite marketing software.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A language that manages the design and presentation of web pages: color, look, feel, and so on.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

MAY 2, 2017

Google Review Count: 175. Google Review Count: 123. Google Review Count: 21. Google Review Count: 15. Enter any URL and this tool check to see if your page’s HTML code is optimized for sharing via social media. Google Review Count: 173. Google Review Count: 170. 1) GinzaMetrics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. How are your landing pages and blogger pitches? Salesforce.com (26). Google (115). Facebook Insights. Campaign (141). Linkedin (112).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

MARCH 27, 2017

As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Google Review Count: 437. Google Review Count: 426. Google Review Count: 331. Google Review Count: 324.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. A good CRM system is essential.

ROI 50

ROI Paid Content Social Marketing Webcast 50