Remove glossary facebook-ads-manager
article thumbnail

Social Media Marketing Terms You Need to Know

ClearVoice

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.

article thumbnail

Lake One’s Paid Media Glossary

Lake One

To help, here’s Lake One’s paid media glossary of terms, including a breakdown of the basic types of paid media to help identify which ones might be a fit for you. 1) Retargeting Ads. Retargeting is a form of paid media that serves ads to users who have already engaged with your site or social media page.

Media 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. What is SEO? PPC, like SEO, is an acronym for Pay-Per-Click (we love acronyms in digital media).

article thumbnail

The Content Marketing Intern’s Syllabus

Contently

Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This episode in particular, on social platform algorithms, is exceptionally useful for figuring the algorithms of the four social media giants: Facebook, Twitter, Instagram, LinkedIn.

article thumbnail

What is programmatic advertising?

Bannerflow

Programmatic advertising: the glossary. It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is an Ad Audience?

article thumbnail

What in the Heck Is Going on With Privacy at Google

Hubspot

Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information. The exceptions are if your Google Account is managed for you by a domain administrator like Google Apps, or if there are legal reasons your information must be shared with a third party.

Privacy 28