Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Named after the company’s co-founder Charles Pfizer, Charlie is a generative AI platform that aims to streamline content supply chains and enhance its marketing strategies. More so: what is “Charlie”?

Advertising Agencies 85

Advertising Agencies Generation Paid Search Agency Ethics 85

Valasys

AUGUST 9, 2023

Robert Bateman, a data protection specialist, emphasized the significance of transparency in contractual agreements involving user data. He warned against broad provisions that grant service providers substantial latitude in utilizing user-generated data for various objectives.

Privacy 52

Privacy Privacy Policies Copyright Ethics 52

Salesforce Marketing Cloud

MAY 6, 2024

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. The audit looks at data inputs, the decision-making process, model training, and the outcomes, to identify biases or errors.

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. Data ownership.

Marketing AI 120

Marketing AI Ethics Work Management Marketing Management 120

Salesforce Marketing Cloud

NOVEMBER 16, 2021

It’s no secret that the amount of data generated by people and collected by businesses continues to explode. Ethical data protection and data privacy. The EU has been at the forefront of data protection and privacy, having passed the General Data Protection Regulation (GDPR) in 2016. And no wonder.

Ethics 98

Ethics Privacy Marketing AI Cost 98

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. In fact, outsourced lead generation can produce 43% more outcomes compared to in-house lead creation.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Marketing Insider Group

MARCH 4, 2024

However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. It simply signals the need to move away from traditional tactics.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Martech Advisor

FEBRUARY 28, 2020

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization. The survey also unveils unique insights that pinpoint the importance of customer-centricity and equality between generations and genders.

Privacy 78

Privacy Personalization Generation Ad Exchange 78

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose.

Communities 130

Communities Zoominfo Promotion Privacy 130

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Valasys

FEBRUARY 26, 2024

Microsoft Presents Bing AI Image Generator AI is currently rampant. Especially generative AI in content has been revolutionary. Microsoft brings Bing AI Image Generator that literally has the power to transform your words into images. What makes Bing AI image generator unique? But AI is really stepping up ever since.

Generation 40

Generation Skype Privacy Best Practices 40

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The value exchange goes back generations – you underwrite my content and I will consume and consider your advertising.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Salesforce Marketing Cloud

MAY 12, 2023

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. What your company can do now Review generative AI products on the market and see what makes sense for your business. Concerned about how generative AI could affect your job?

Marketing AI 52

Marketing AI Generation Copyright Business 52

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Salesforce Marketing Cloud

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

DealSignal

AUGUST 7, 2023

Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures. In a Nutshell: DealSignal vs Apollo.io Table of Contents In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 104

Marketing AI Work Management Marketing Management B2B Thought Leadership 104

SmartBrief - Marketing

AUGUST 23, 2023

Generative AI is intrinsically related to the future of digital work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. This post is sponsored by Adobe. percentage points over a decade.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

B2BMarketing.net

MAY 8, 2024

Focus on risk classification and transparency Marketing professionals must demonstrate transparency in AI-driven models, showcasing data used for training them and application. David stresses the importance of gaining first-party permission to engage with customers and focusing on transparent communication channels.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prebuilt integrations with popular CRM programs make this process easier for marketers. Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Business email address Subscribe Processing.

Marketing AI 100

Marketing AI Marketing Automation Services Work Management Marketing Management 100

Valasys

SEPTEMBER 5, 2023

Lead generation landscape Lead generation is a vital aspect of business growth, whether targeting B2B or B2C clients. While lead generation can be challenging and time-consuming, there are effective methods and tools available to streamline the process. How AI Enhances Traditional Lead Generation Strategies?

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Navigate the Channel

JANUARY 25, 2024

Our research found that companies that excel at personalization generate 40 percent more revenue from those activities than average players,” reported McKinsey in 2021 during the pandemic. Across US industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? As data collection and personalization increased, users felt that data harnessing, processing, accessing, and sharing was bordering on manipulative.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

SmartBrief - Marketing

JANUARY 22, 2024

Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

Valasys

JUNE 4, 2024

Ad exchanges play a vital role in the digital advertising ecosystem, promoting efficiency, transparency, and control for both advertisers and publishers. This process was time-consuming and inefficient. Ad exchanges introduced automation to streamline this process, making it more efficient and cost-effective.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Improved Transparency and Control. Things around here are often good, but they are never good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SmartBug Media

JUNE 12, 2024

By committing to transparency, security, accountability, privacy, fairness, and continuous improvement , we’re setting ourselves up to benefit from AI as an incredibly versatile assistant while ensuring humans remain in the driver’s seat. We are transparent about our use of AI in digital marketing. How are we doing that?

Marketing AI 59

Marketing AI Ethics Lead Scoring Lead Ranking 59

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Defining the type of lead generation service needed Defining the type of lead generation service needed is crucial for aligning expectations and goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Hubspot

JULY 10, 2018

Welcome to the Privacy Paradox, a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information. Why are we so generous with what we share? Our right to privacy is invisible, inaudible and intangible.

Privacy 77

Privacy Personalization Terms and Conditions Privacy Policies 77

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Marketing AI 89

Marketing AI Social Media Media Ethics 89

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Inputting simple prompts can generate complex responses and produce intricate and sophisticated outcomes. They also want to be enabled to use AI in a trusted way that honors data security and data privacy.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Sprout Social

AUGUST 21, 2023

While AI can improve performance, boost efficiency and generate positive business outcomes, brands are also experiencing unforeseen consequences of its application. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88