Outbrain

APRIL 20, 2020

At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. The best practices for doing so include focusing on long-tail keywords and using natural voice instead of intellectual speak. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. Their focus on this very long tail of small businesses, complements the enterprise, mid-market, and small business coverage already included in ZoomInfo. About EverString.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. In a similar fashion, EverString brings another important piece of the puzzle.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ClearVoice

SEPTEMBER 10, 2019

Gartner reports that consumer demand for voice-enabled devices — think Amazon Echo and Google Home — may generate around $3.5 While it is still early, two studies from Gartner and comScore suggest that between 30 percent and 50 percent of searches will be done either without a screen or via voice search by 2020. billion by 2021.

Long Tail Marketing 94

Long Tail Marketing Amazon Gartner Mobile Marketing 94

ClearVoice

AUGUST 27, 2019

Misplaced keyword focus. This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. With Gartner reporting over 80% of organizations expecting to compete primarily on CX, getting your user experience in order is a top priority.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Oktopost

JULY 12, 2021

Source: Gartner. It also should consistently perform keyword and backlink research to maintain its SEO standing. Long-tail keywords that often mimic human speech patterns are the main focus of succeeding here. ” Your keyword optimization needs to adapt to these types of keyword strings as well.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Single Grain

DECEMBER 31, 2019

According to Gartner , 100 million shoppers will use AR online and in-store by 2020. Design content with long-tail keywords as a searchable conversation with the customer. Focus on expected queries and suitable keywords. Blend multiple terminologies to create variable sets of keywords and phrases.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Webbiquity

NOVEMBER 5, 2019

How long has it been since you’ve done a redesign? According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. Relying on low-volume keyword phrases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Inbox Insight

APRIL 23, 2019

Here are 5 types of buyer intent data to investigate: Searching (keyword & queries). Searching (keyword & queries). When it comes to keywords and search terms – we are what we type. Each typed word or long-tail keyword phrase provides a strong indication of the user’s intent. How-to guides.

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

KoMarketing Associates

JANUARY 24, 2017

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research. With this, you must reconsider their keyword research process. Buyers Want Personalized Content. Match Content with User Intent. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

Single Grain

MAY 5, 2020

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Content Standard

AUGUST 9, 2023

Optimization – Take an existing article and use AI to incorporate specific keywords or facts provided by you. ” (Source: Gartner, How Tech Marketing Teams are Capitalizing on Generative AI to Improve Content Marketing, 2023 ) Human experts add invaluable specialized knowledge and perspective to content.

Marketing AI 90

Marketing AI Lead Ranking Generation Brand Identity 90

Ambal's Amusings

AUGUST 27, 2009

The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Ardath Albee's Tip. It’s about them. Mac McIntosh. So you need to promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Scoop.it

JULY 14, 2022

As per a report published by Gartner in early 2021, nearly 41 percent of survey respondents experienced an increase in revenue and performance after adopting AI content writing tools for their marketing campaigns. And statistics verify the statement! AI and Content Marketing: The function and role of AI are not a secret to any industry.

Marketing AI 59

Marketing AI Content Marketing Top of Funnel Planning 59

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145