Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Albacross

JANUARY 19, 2022

Intent data is the one. Combined with your ICP, you’ll have a clear vision of which accounts to reach out to, when to reach out, and what you should include in a personalized pitch. Here are 5 steps to activate your intent data and make your outreach easier. Truth is: you don’t need more data – You need insights.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? How intent data adoption benefits your brand.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

DECEMBER 16, 2020

We give teams access to their Salesforce data within the ZoomInfo platform, and provide them with the means to personalize their lists based on criteria such as: Object owner Email opt-outs Account type Lead status. They need to generate segmented lists and remove contacts who have opted-out of previous communications.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

MARCH 6, 2024

Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. So what’s the key takeaway here?

Outreach 102

Outreach Effectiveness CAN-SPAM Domain 102

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

DECEMBER 16, 2020

We give teams access to their Salesforce data within the ZoomInfo platform, and provide them with the means to personalize their lists based on criteria such as: Object owner Email opt-outs Account type Lead status But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes?

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

6sense

JANUARY 20, 2022

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Prospect at Scale Without Losing Personalization. Now you can personalize outreach in a scalable way. For your GTM team, that means every touchpoint counts. Eliminate Noise and Focus On the Right Stuff.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

LeanData

AUGUST 10, 2020

Whether personally or from a corporate standpoint, this has been a rough year, and it’s not showing any signs of a quick turnaround. In-person events are mostly dead, taking the pipeline they create with them. Let’s be honest here, 2020 has not been…”ideal”…for most of us.

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Visitor data + content data = a better personalized experience. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

6sense

DECEMBER 8, 2021

In our personal lives, acts of service include things like doing the dishes or making coffee. To succeed, we have to make it easier for buyers, what Gartner Inc. Sometimes it’s not cost- or time-effective to visit in person, but you still want to connect with prospects. Asking buyers to take that survey would be creepy.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Valasys

SEPTEMBER 27, 2019

The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. Importantly, that outreach is then personalized based on data, to make sure that they feel relevant and maximize conversion.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. SalesIntel also offers a personalized demo based on your ICP. Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

DemandBase

JUNE 16, 2020

Demandbase has created proprietary technology around IP identification and intent, with an AI and machine learning foundation that drives the rest of our platform – with a particular emphasis on account-based advertising and website personalization. This combination will be a game changer for both customers and the market.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

AUGUST 23, 2022

Before COVID, sales had traditionally been an in-person endeavor. When public health measures stopped in-person selling and nonessential travel in its tracks, salespeople turned quickly to video calls. Data from McKinsey reveals that less than one-third of all sales-related activity takes place in person.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Marketing AI 90

Marketing AI Top of Funnel B2B Intent Signal 90

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Marketing AI 88

Marketing AI Top of Funnel B2B Intent Signal 88

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. SalesIntel also offers a personalized demo based on your ICP. Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling. Request Demo Clearbit G2 Rating: 4.4/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Go-to-market benefits GTM leaders can use data orchestration and deduplication to better understand and tackle their total addressable market (TAM) , speed up outreach, grow conversions, target high-value personas, and personalize the customer experience.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. Every person and every account matters. You have to thread the needle.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Every person and every account matters.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52