Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. These terms signal higher purchase intent. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SalesIntel

JANUARY 19, 2022

There are lots of great ROI calculator tools that mean you will never have to make this calculation by hand, but you’ll want to understand the theory behind it. Buyer Intent Data. Intent data will help you increase your ROI by showing you who is already in the market for your solution.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

QuanticMind

JANUARY 9, 2019

Specifically, machine learning, a term first coined in 1959 by American pioneer of computer gaming Arthur Samuel, involves processing large amounts of data related to a task, analyzing it, and using it to inform the computer’s performance at that task. Both have been around — at least in theory — for decades.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. The data just doesn''t prove out the theory that people find remarketing creepy and therefore marketers shouldn’t use it -- or should limit it to such short lengths it can''t be optimally effective. 6) The High Clickthrough Rate Game for Content Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Zoominfo

MAY 21, 2021

Buying intent indicators represent a huge opportunity for forward-thinking companies. “In In theory, the digital footprint that B2B buyers create may actually be bigger, or at least have more depth and breadth. There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130