4 Unique AdWords Audiences and How to Effectively Market to Them
KoMarketing Associates
MAY 22, 2018
At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page.
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