Blog #2: A Closer Look at Artificial Intelligence


This is why we are calling SalesChoice the First Global Sales GPS tracking system. SalesChoice has developed a predictive analytics AI engine that can monitor and track all the sales rep and sales management interactions inside the CRM and outside the CRM to predict sales forecasts, best deal pursuits, best pricing ranges, and customer interaction /relationship health. THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS.

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Modernize Your Business’ Navigation System with Cloud AI


Equivalent to a GPS turn-by-turn navigation, AI guides the customer smoothly throughout their journey with the company. Such automatic predictions improve the quality and timeliness of planning decisions by enabling customers to access predictions at data load time, see prediction and forecast variances, identify variance patterns and make revisions seamlessly with a touch. Do you remember the excitement you had when you were young and finally had a piggy bank full of coins?

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Ten Great Free Android Weather Apps

Altitude Branding

It’s quick and very trusted this is a computer program to try out if all you want is a simple forecast and not lots of other bells and whistles. Snowstorm offers you forecasts with regards to snowstorms and outside of. A GPS-mostly based temperature update computer program, the computer program is fantastic for getting around the globe forecasts.

The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

In fact, BIA/Kelsey forecasts that national brands will spend $62.7 These data sources and filtering models ensure highly accurate GPS data so that advertisers can reach individuals based on the locations the’re in or have visited previously. This solution uses plat line and GPS data, rather than IP-based targeting, to deliver programmatic advertising to specific households from first party databases or curated lists based on various demographic targeting variables.

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4 Ways to Bridge the Gap Between Online and Offline Marketing


Information about past behavioral patterns can enable advertisers to forecast a customer’s location and serve meaningful offers based on their routine. This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates. Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways.

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A Successful Marketing Analytics Journey

B2B Marketing Analytics

You could be driving one of the most fancy cars but without having a plan around where you are headed and journey details for the GPS, the fancy car ride is only as good as sitting in the parking lot. The business questions agreed upon in this step should focus on getting clear visibility into the pipeline health and forecasts.

For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

Content Standard

In addition to content with eye appeal, mobile strategies including click-to-call buttons, one-click functionality, streamlined registration, and GPS-enabled driving directions can facilitate action from consumers. Forecasting the Impact of Wearables. Mobile devices are windows through which retailers can engage consumers in new, exciting ways.

Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation

Tony Zambito

Over the past few years, we’ve seen the growing use of GPS systems in automobiles today.   I am sure creating a bevy of sweaty palms as they prepare to provide a forecast of future earnings before a senior management team, board of directors, and some very nervous investors. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed.

Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation

Tony Zambito

Over the past few years, we’ve seen the growing use of GPS systems in automobiles today.   I am sure creating a bevy of sweaty palms as they prepare to provide a forecast of future earnings before a senior management team, board of directors, and some very nervous investors. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed.

Caution: Promotion Fatigue Ahead

Marketing Advisory Network

The National Retail Federation forecasts a 3.7% Combined with the Weather Channel’s mild forecast for November and December we have the makings of a busy shopping season. Maybe even go crazy and design a mobile app that links your shopping list to a GPS layout of the store. It’s started! Ready or not the onslaught of holiday shopping promotions are here and they are earlier and bigger than ever.

Marketers and Advertisers, Take Note: Demand for Mobile Content Is on the Rise

Content Standard

The app provides a minute-by-minute localized breakdown of precipitation forecasts—e.g., when it would rain and for how long—based on a street address or GPS location. Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile.

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The Ultimate Guide to the Internet of Things (IoT)


Once you arrive at the office, other sensors send the location of all nearby available parking spaces directly to your GPS. Smart transportation doesn’t just include self-driving cars and drones, sensors inside airplanes can alert maintenance crews of any issues, GPS apps can help safely navigate you to your destination, and IoT car sharing programs allow you to access a vehicle when you need one. Raise your hand if you’ve heard of the Internet of Things (IoT).

Where is your mobile marketing center of gravity?

Chris Koch

I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. The addition of GPS chips to smartphones makes it possible to use people’s location as a driving force behind the mobile application. For marketers considering creating mobile device apps, the bar has been set very high. I mean, c’mon, a free app that gives you voice directions to your destination?

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week


Mobile local advertising includes examples such as display ads or search queries that are refined by GPS or geo-modifier. Search Engine watch also reported that search is the largest mobile local revenue component and its compound annual growth rate will be at around 52% throughout the forecast period, from $390 million to $3.2 We usually use this time to round up some marketing stories that we think you'd like to hear.

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The 25 Most Important Mobile Media Apps


AccuWeather : Downloading the AccuWeather app allows you to view your two-day forecast based on your GPS coordinates. This is a guest blog post from Jamie Turner, co-author of How to Make Money with Social Media and chief content officer at the 60 Second Marketer. If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. You may be thinking, “Great.

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)


GPS and real-time location services allow marketers to get hyper focused with campaigns. . . . Sales through the Facebook store surpassed £1 million from launch to December of the same year, more than doubling the company’s forecasts. . There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine. .

Why AI will solve Attention Deficit Disorder in Sales Professionals


We call this our Sales GPS – always on, always getting smarter. We also are very unique in the market place that we also provide predictive forecasting, with an estimated close outlook derived by AI, as to when an opportunity will close from a statistical odds perspective. Our Distracted, Always-On Reality. In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour.

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology


The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 We have been able to accurately develop AI methods to enable predictive forecasts and prioritize sales activities to improve sales performance at an uncannily accurate rate. For example, we use machine learning to predict sales forecasts and give sales professionals the ability to predict when an opportunity will most likely close in which quarter for outlook purposes.

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


So, you have millions of people walking around (or driving - please don't do that) going wherever the GPS-enabled mobile app tells them to go. Experts in the tech world forecast Virtual Reality’s (VR) exponential reach to consumers in the next few years. 6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go.