readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Buzz Marketing for Technology

JUNE 5, 2013

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 110

Social Media Paid Content Media Business 110

Hubspot

JANUARY 18, 2012

We looked back on all the creative ways we've used social media over the years to problem solve and help us meet our marketing and business goals, and some of them have proved to be really helpful. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Host a Focus Group.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. link] Opinion@Large Great topic/analysis. My opinion – very bad idea.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? So, if you know who your buyer is, turn to social networks to see what you can find. People tend to be more honest and open when unprovoked, and the social profiles of your buyers might give you some insight into their likes and dislikes. Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Google Forms are perfect for capturing quick opinions or feedback on certain topics.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. But reach is only part of the social media game. And so what? Here are the top 5.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. But reach is only part of the social media game. And so what? Here are the top 5.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

Work Management 106

Work Management Marketing Management Research B2B Marketing 106

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. In social media, people love to share their opinions. Conduct a mini focus group. But are you taking advantage of everything it has to offer for marketing ? Gather feedback about your products/service.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) to that list.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. However, this image may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Word of Mouth 109

Word of Mouth Brand Identity Branding Opinions 109

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How Well Do You Know Your Social Network? Engagement.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. However, this image may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Word of Mouth 86

Word of Mouth Brand Identity Branding Opinions 86

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. Lesson Learned: Continuous is the new campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Content Marketing Institute

OCTOBER 23, 2018

Further, if their high usage of social networks like Instagram, YouTube, and Twitch are any indication, social status and community mean a lot to them; they are more likely to seek content opportunities endorsed by their idols and influential peers (or which enable some form of collaboration with them).

Generation 104

Generation Terms and Conditions Peer-to-peer Paid Search Agency 104

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. If you go in the middle - like, Oh, yeah, we're going to write content that is not particularly controversial we kind of have an opinion and it's relatively strong but we're not going to take a hard stand.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28