Hubspot

AUGUST 20, 2018

Their inclusive, down-to-earth commercials focus on ensuring every woman feels beautiful, making their product seem like a source of many emotions — acceptance, serenity, optimism, self-love. Studies show that people rely on emotions, rather than information, to make decisions. If bad news sells, then good news travels fast.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

EveryoneSocial

FEBRUARY 10, 2020

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. It’s everything from creating videos, podcasts, guides and case studies, direct mailers, images and pictures — creating a vast army of multimedia options to extend your communications in multiple ways. .

Paid Search Agency 68

Paid Search Agency Companies Planning Marketing & Strategy 68

ANNUITAS

MARCH 19, 2013

In case you think your company or sales team knows the answer to this question, think again. Depending on what study you read, 60-80% of the buying process is done before the vendor community is even contacted. A customized buying process, per persona, gives you the insight you need to speak directly the buyer at their level.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ClearVoice

MARCH 19, 2021

There are also products and services that consumers need, but don’t usually have any brand loyalty to because the product or service is so niche. This is usually seen as “affecting customer behavior,” but truly influential brands can influence their entire category and beyond (case in point: Apple).

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

EveryoneSocial

JULY 23, 2019

Motivation, loyalty, and retention all supervene on an internal passion for the brand. Case in point: IBM’s rebranding toward e-business. Get your case study. However, this is not always the case, even for internal marketing aspirations specifically. Whose responsibility is an employee communications program?

Ad Building 53

Ad Building Marketing & Strategy Contingency Planning Network Marketing 53

Hinge Marketing

AUGUST 23, 2017

Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. The process of identifying whom to interview can be a difficult task, and usually only a fraction of those people will be willing or available to join the study. But in most cases, I recommend against it.

Research 95

Research B2B Marketing Sample Planning 95

Martech Advisor

DECEMBER 16, 2019

While rewards, loyalty points, and discounts are common examples of gamification, here are a few out-of-the-box gamification ideas to take your CX game up a level: Rather than making it a competition, use gamification to build a community. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convert

MAY 31, 2022

Rishi Rawat’s Case Against User Research. Here’s what he recommends instead: Focus on finding common buyer traits Trust your gut Talk to the CEO/Founder (if you’re an agency) Study competitor sites Mine insights from testimonials (we’ll get into detail below). Lorenzo Carerri’s Case for Review Mining. Collecting VoC Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

FEBRUARY 14, 2012

Customer Retention and Loyalty. Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Sprout Social

JUNE 12, 2023

It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. For example, if customer loyalty is important, NPS might be a good metric to track. More importantly, listening shows customers you value their opinions.

Marketing AI 128

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 128

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. That’s not the case at all, especially today.

Social Media 110

Social Media Paid Content Media Business 110

ClearVoice

JANUARY 29, 2024

During the planning stage, one of the first things content creators do is study the audience. By incorporating customer input into their content strategy, the brand can create content that aligns with the needs and expectations of their audiences — in this case, content that addresses specific skincare issues.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

ClearVoice

APRIL 12, 2021

Case in point, market segmentation. But spending that extra time studying your target demographic also produces a lot more benefits as well. “With market segmentation, you can get a better understanding of how each group responds to messaging,” said Kimberley Ring Allen , professor of marketing at Suffolk University.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Metadata

JULY 8, 2021

I spent 7 total years in college — not one-minute studying marketing, sales, or business. But somehow, through my experience imparting subtraction strategies to a mostly disinterested group of 2nd graders, I’ve found myself uniquely fitted to use those exact skills to position, launch, and campaign software products. Exhausting?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

seo.co

JANUARY 25, 2021

Content is what allows a business to build a relationship with a customer and invest in long-term loyalty. Whether it’s surveys, testimonials, or focus groups, it never hurts to ask! In many cases, it’s simply a replica of another piece of content from Google. If there’s no content, there’s no exchange of ideas or.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Martech

FEBRUARY 11, 2022

The Nike Training Club app also provides customers with personalized experiences – in its case, during their everyday exercise routines. A few years back, Target rolled out a personalized customer loyalty program that offered savings on purchases, birthday rewards, nonprofit giving, and a variety of customized offers. Shutterfly.

Work Management 114

Work Management Personalization Marketing Management Marketing AI 114

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Old School: Guess Which Content Your Audience Will Love. For many people, the answer is rarely -- if ever.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. consumers involved in the study. We just did it voluntarily.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Single Grain

AUGUST 9, 2019

What drives their motivation and loyalty to brands? Anonymous online surveys, questionnaires, interactive quizzes, chatbots, focus groups and social media polls are also an amazing way to collect reliable customer feedback and give your buyer personas a boost. What kind of content, deals and services would work for them?

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. They focus on fostering customer behaviors that lead to profitability. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 120

Social Media Paid Content Media Webinar Metrics 120