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What's Next for the CDP Industry?

Customer Experience Matrix

But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige. In any event, if the correlation between CDP adoption and buying cycle complexity is valid, it's a useful tool for assessing how easily CDP vendors can penetrate new marketers. That is surely a helpful thing to have.

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Potential GenAI Output: “New alloys, polymers, and coatings specifically designed to withstand harsh operating conditions (extreme temperatures, corrosive fluids) common in power generation applications, extend valve lifespan and reduce maintenance needs.” Example: Incorrectly using the term “pressure” when “flow rate” is more accurate.

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Is Cognism Worth the Price? Comparing Cognism’s Pricing Plan

SalesIntel

These platforms have garnered significant attention for their robust features and data-driven solutions. What are the features? The Issue: Cognism “does not warrant… accuracy, likely results, or reliability” for data, according to the Disclaimer in their Terms & Conditions.

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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

You may be wondering what he can teach you about landing page copywriting. Tip #4: Validate your copy using social proof. (No, When people talk about adding emotion to their copy, it becomes a bit of a guessing game in terms of which emotion we should appeal to. He never really had to worry about alienating visitors.

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How to Create Destination Goals in GA4

DAGMAR Marketing

Here we’re going to cover a few of these changes in terms that are easy to understand, as well as give you a quick tutorial on setting up our most common conversion: How to set up a destination goal. You’ll see many of the same features you’ve grown accustomed to in the previous Analytics, or GA3, plus a few new additions.

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A Top B2B Advertising Best Practice: Keep It Simple, Sweetheart

DemandBase

And we put forth brand messages that pile on product messages, as well as third-party validation and whitepaper offers. For a number of decades now, marketers–and buyers–have been conditioned to believe that what people really want is more choice. When we overthink a campaign, we end up trying to serve too many masters.

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3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

Sales is all about telling the right person the right story at the right time. Our latest State of Sales report revealed something alarming about sales reps: most of them spend only a third of their time selling. Generally, unused tools — or tools with a lot of unused features — signal low value.