Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 125

Planning Work Management Digital Asset Management Resource Management 125

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. What to do? MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Work Management 88

Work Management Marketing Management Paid Social Agency Advertising Agencies 88

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

seo.co

MAY 10, 2021

As digital marketing continues to grow in popularity, the demand for SEO has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. This blog covers some of the best e-commerce solution providers out there. Table of contents What kinds of e-commerce solutions are available? Businesses pay a subscription fee to use this software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Tactics 98

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. What is TikTok monitoring?

Marketing AI 96

Marketing AI Work Management Tools Marketing Management 96

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Dive deeper into crafting experiences that not only catch the eye but also hold the mind.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 102

Social Media Template Work Management Marketing Management 102

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Vision Edge Marketing

FEBRUARY 13, 2024

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. Humans have continuously sought to refine their tools, techniques, and processes. The iterative approach helped improve the quality of their products and services.

Work Management 231

Work Management Terms and Conditions Marketing Management Lead Scoring 231

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). This unique tool provides insight into PDF engagement using heat map technology.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Quick Takeaways. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. But, with all the solutions out there, how can you ensure you choose one that fits your needs? Who will access your email automation tool and why?

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. 2: Fight Off Feelings of Stagnation.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Marketing Insider Group

MARCH 13, 2023

They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending. We’ll never truly go back to a pre-pandemic landscape, in marketing or sales or any other domain.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 119

Marketing Automation Services Marketing Automation Work Management Automation 119

Salesforce Marketing Cloud

JANUARY 25, 2024

The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. This begs the question: what type of intent data works best for growing your business?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. Content marketing is a conversation.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there.

Marketing Automation Services 85

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 85

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 90

Facebook Digital Asset Management Tools Brand Identity 90

ClearVoice

JUNE 4, 2024

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. With all eyes on getting the best bang for their buck, many companies are now looking at fractional hiring as the way to go. Not too shabby, ehh ?!

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Marketing AI 88

Marketing AI Work Management Marketing Management Vendors 88

Contently

JANUARY 6, 2017

Her eyes lingered on my half-open backpack, stuffed with color-by-number worksheets, cracked crayons, and dry elbow pasta, which was garnished with a bursting bottle of Elmer’s glue. It took me longer than anyone else to find my stuff, sure, but I always compensated by getting my work done quickly. I was organized.

Work Management 112

Work Management Marketing Management Budget Programs Software 112

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 90

Digital Asset Management Enterprise Management Work Management Marketing AI 90