Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

markempa

NOVEMBER 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MARCH 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Hold on a second, superstar.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database. Video Content.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Hubspot

JUNE 26, 2023

Sales prospecting involves researching and identifying prospects, or potential customers, who have a demonstrated need for your product or service — and could eventually be turned into sales-qualified leads. These can be new sales leads or existing leads that can be re-engaged.

Sales Qualified Leads 66

Sales Qualified Leads Lead Generation Generation Top of Funnel 66

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Event Recap: MarketingSherpa B2B Summit 2012. 30 – Oct. 3, San Francisco.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

ViewPoint

NOVEMBER 27, 2017

Especially focus on qualified lead sources such as trade show leads. Also, older leads that are 6-12 months old who have not bought can add up to 12-15 leads in every group of 100. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc.

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

BenchmarkONE

MAY 29, 2019

Here are a few techniques to try to get the sales flowing before those lazy summer days take hold. Host or speak at smaller, niche events. Speaking at a large trade show can be thrilling, but it isn’t the best place to make meaningful connections.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Tips 88

markempa

JULY 10, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is an ongoing pattern for lead generation failure.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JANUARY 4, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Pam Didner

SEPTEMBER 16, 2020

In addition, many of you are likely wearing multiple hats and need to understand multiple roles to better support your sales team. Event Marketing. Sales Enablement. Work with sales to prepare email campaigns as part of ABM (Account-based Marketing). Event Marketing. VP of Marketing or CMO. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

markempa

SEPTEMBER 20, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Get yours here.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Heres a summary of Michael Ortners eight points: 1.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Conductor

APRIL 15, 2020

For B2B brands, the experience is common: events have been cancelled, email campaigns don’t deliver as well, and media budgets have been slashed. . Because putting customers first is in our DNA, we wanted to share how we went about adapting our marketing strategies to make up for lost leads. .

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

markempa

JUNE 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. Activate follow-up email campaign.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

markempa

FEBRUARY 24, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Share your comments. Share your comments.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 13, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

ViewPoint

SEPTEMBER 24, 2015

In person events are fine as giant trade shows with a big booth space. But even better are smaller intimate places, like Executive Dinners and Networking Events to form relationships with your buyers. And Account-Based Marketing doesn’t just toss sales the ball and tell them which way to run. Don’t miss it!

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

Sharpspring

SEPTEMBER 3, 2020

To break down the difference between sales and marketing a bit further, take a look at this useful list of tactics for each one. Sales Tactics. Direct sales. Trade shows. Promotional events. Cold calls. One-on-one meetings. Retail interaction. Networking. Abandoned cart email messages. Marketing Tactics.

Top of Funnel 70

Top of Funnel Funnel Advertising Marketing Management Marketing Funnels 70

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. How to find B2B leads. Your current clients are your way to your B2B sales leads. Look for the leads that matter.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

APRIL 24, 2009

MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Adobe Experience Cloud Blog

DECEMBER 3, 2009

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . First, major kudos to David Meerman Scott and Marcy Shinder of American Express OPEN for giving fantastic keynote speaches during the one day virtual event!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Hubspot

JUNE 1, 2023

You're still running on adrenaline and, if you're anything like me, you’ll be so focused on finding a new job that it won’t hit you until later that this is actually a really traumatic event. So take some time every day — even if it’s just 10 minutes — to do something for yourself. Don't forget the power of face-to-face networking either.

Tips 69

Tips Peer-to-peer PR Ideal Customer Profiles 69

thePoint

AUGUST 24, 2020

Statistically, this means there appears to be quite a disconnect between the leads that some marketers are sending to sales and those that sales will qualify as a legitimate sales lead. just wanting “sales ready leads”). What is a MQL (marketing qualified lead)? Leads are perishable.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JANUARY 15, 2012

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. They should all be on the event website.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Tactics 120

LeanData

SEPTEMBER 17, 2015

And it’s why his signature event has become, well, Dreamforce. Benioff justifiably could brag about the record 170,000 attendees at the 13th-annual gathering, with another 10 million viewing some portion of the four-day event online. Dreamforce no longer can be confined in a box as being “just” a trade show.

Ad Exchange 53

Ad Exchange Marketing Budget Conference Trade Show 53

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120