Event Marketing PR Research Thought Leadership 
sagefrog
NOVEMBER 14, 2023
Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively.
ClickZ
MAY 25, 2022
Knowing that the beer was more to the pallet of Gen Z, our marketing strategy was leveraging the metaverse. In our research, but also from conversations with our colleagues and people working at partners of Heineken, we found that this generation go the metaverse as a place where they can have fun and more sociable experiences online.
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KoMarketing Associates
FEBRUARY 9, 2016
It’s an asset in PR kits developed to promote new product launches. It provides a forum for company thought-leaders and visible employees. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Event Marketing.
markempa
JUNE 16, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.
Conductor
AUGUST 24, 2022
Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. This research can uncover white spaces for new content or opportunities to update existing content. SEO starts in the brief creation and research phase. Topic ideation.
markempa
JUNE 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.
SWZD
AUGUST 5, 2019
At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. He moved from the agency side to working directly at EMC in B2B Tech marketing.
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