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The B2B generative AI design shootout: Part 1.

Velocity Partners

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

Design 76
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Using AI Image Generation for Marketing

Blue Flame Thinking

Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. How do we ensure the generated images are on brand for each client? Identify those specifics in the prompt and generate an image.

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The Responsible Approach to Generative AI

Content Standard

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

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Navigating the Grey Zone: Is AI-Generated Content Considered Plagiarism?

ClearVoice

Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. The question of AI and plagiarism is not simply an ethical or philosophical conundrum. Currently, the legal landscape surrounding AI-generated content is sparse and unclear.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.

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How to craft an effective AI use policy for marketing

Sprout Social

This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology. Sprout’s Director, Associate General Counsel, Michael Rispin, provides his insights on the subject. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.