KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

KoMarketing Associates

DECEMBER 7, 2017

In this example for my new business name, you’ll see that my Yelp listing actually ranks higher than my own website: Even though this will likely swap over time since I just changed my business name, it speaks to the power of review sites in search engine result pages (SERPs). For example, let’s say your company sells large copy machines.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Marketers looking for alternatives apart from Facebook and Google are exploring other platforms for online marketing. While it remains to be seen, marketers’ ad spending shifts aren’t likely to make a noticeable dent — at least not yet.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. A good example of this would be the local Chamber of Commerce, which almost always has a member directory.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

readwrite

DECEMBER 17, 2021

CTV, audio and dynamic ad creatives will define programmatic Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% of all digital display ad spend by the end of 2021. Contextual ads and first-party data.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer , programmatic will account for 88.2% For example, Guinness used dynamic screens to attract fans to pubs that served drinks during RBS 6 Nations. Contextual ads and first-party data.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. There could be a number of reasons.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. " Read on to get their insights. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road. Does it sound familiar? A new role is starting to take shape. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Let’s take unified communications, for example.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In much of the work I’ve done this year with corporate marketers, it’s become clear that much of what they think they know about their prospects is limited or has become outdated. Ardath Albee's Tip. Blog Webbiquity Twitter TomPick.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

JANUARY 19, 2011

Of course, HubSpot knows that businesses using a blog in their marketing programs receive 55% more traffic than those that do not. Our friends at eMarketer tell us by 2012, 43% of all U.S. businesses will be marketing via a blog (up from 34% in 2010). New eBook: 11 Examples of Online Marketing Success.

Emarketing 28

Emarketing Hubspot Webinar Metrics Social Media 28

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). What can you do online? Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. But trust me its worth it. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Anything Goes Marketing

AUGUST 19, 2006

Hey, if you're going to tank your e-marketing channels, make sure you use some best practices! For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". Technorati tags: e-marketing , emarketing , online marketing , business blog , paid search , email marketing.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

markempa

AUGUST 16, 2006

David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. My e-book was even included on his list successful of examples of the genre. My e-book was even included on his list successful of examples of the genre. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 13, 2007

For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Marketers are constantly reminded that more leads are needed.now! " I agree with Jeffrey. I think our "instant gratification" culture is the main culprit.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

MLT Creative

JUNE 27, 2011

According to David Meerman Scott , author of The New Rules of Marketing & PR , "Successful online marketing an d PR efforts work because they start by identifying one or more buyer personas to target." When planning a B2B marketing effort, knowing your buyers' personas can move you closer to a more precise message.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

markempa

DECEMBER 7, 2006

How do you encourage people in sales and marketing who have tried to create a process that hasn’t worked, to give it another shot and how can you help them create one that works? Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 16, 2006

He features my recent book launch as a direct to consumer news release case example. He features my recent book launch as a direct to consumer news release case example. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 14, 2007

For example, my business partners and I were talking at lunch about why Steven Hawking is less known at this stage of his life than Albert Einstein (dont ask why were talking about this). There’s just more to write about, more people and thus there’s more momentum. B2B is more complex.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 13, 2006

Update: The book made its debut in Amazons top 100 (sales and marketing books) today. Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. More about the author. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Why This Group Is Awesome.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

JUNE 26, 2006

Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim was my go-to resource when I wrote the direct mail chapter in my book.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars. That amounts to literally billions of wasted marketing dollars.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) The key is message relevance and program execution. but their e-mails dont show it. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 7, 2005

During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial marketing budget was cut in half because their market size was much smaller.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

JUNE 13, 2007

See the above mind map for examples) 2. There are three basic steps if you want start using trigger events: 1. Review 10 - 15 recent sales "wins" and look at what business pains or events were present. Develop an intelligent system to identify when your trigger events happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 15, 2005

Ive included an example of a recent dashboard that we created for a CEO. It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data). Ive included an example of a recent dashboard that we created for a CEO.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 For example, a smartphone user needs an appliance. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. As Tasner says, “Mobile is growing faster than any other online-marketing method, tactic, or technique.”

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

markempa

JUNE 8, 2005

A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. Webbs article tells how to avoid the common pitfalls of sales/buyer process mapping.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MARCH 27, 2005

It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Brian also gives some. Read More] Tracked on June 24, 2005 at 01:20 PM Comments Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others?

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120